Fold

Galaxy

Apple

<p><strong>Samsung</strong> will unveil three new foldables in London on Jul. 22, roughly two months before <strong>Apple</strong> is expected to debut its first folding iPhone.</p>
<h2 id="key-points">Key Points:</h2>
<blockquote>
 <ul>
  <li>Samsung's Galaxy Unpacked lands Jul. 22 in London, showing a wider Fold, a new Flip, a Fold Ultra, and fresh Galaxy Watches.</li>
  <li>Apple aims to launch its first foldable in September, targeting about 10 million units and a price near $2,500.</li>
  <li>For the first time, both companies will field book-style foldable flagships at the same time.</li>
 </ul>
</blockquote>
<h2 id="galaxy-z-fold-8-anchors-samsung-s-london-launch">Galaxy Z Fold 8 Anchors Samsung's London Launch</h2>
<p>The company has <a href="https://www.sammobile.com/news/samsung-galaxy-unpacked-event-july-22-2026-z-flip-fold-8/" rel="noopener noreferrer nofollow">confirmed</a> a Jul. 22 keynote in London, a break from its usual Seoul and New York venues, and it is expected to add new watches and its first smart glasses. The bill pairs a redesigned Galaxy Z Fold 8 with a new Galaxy Z Flip 8 and a premium Fold 8 Ultra. Pre-orders open that day, and sales start in early August.</p>
<p>That wider Fold trades a tall shape for a squarer, tablet-like screen. Reports place its inner display near eight inches, with a lighter frame, a dual rear camera, a battery close to 5,000 mAh, and brightness reaching 2,600 nits.</p>
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<h2 id="apple-foldable-targets-a-september-debut">Apple Foldable Targets A September Debut</h2>
<p>Apple has <a href="https://www.macrumors.com/2026/07/02/apple-ramps-foldable-iphone-ultra-production-10m/" rel="noopener noreferrer nofollow">raised</a> its foldable output target to roughly 10 million units this year, part of a 2026 iPhone run projected near 220 million.</p>
<p>The phone should ship in September beside the iPhone 18 Pro line, with a 7.8 inch inner screen and a 5.5 inch cover display. It would use Touch ID, not Face ID.</p>
<p>Analyst <strong>Ming-Chi Kuo</strong> has estimated a price between $2,300 and $2,500, though supply-chain contacts <a href="https://macdailynews.com/2026/07/08/apples-foldable-iphone-on-track-for-september-2026-launch-supply-chain-insiders-confirm/" rel="noopener noreferrer nofollow">maintain</a> the September window holds. A worldwide memory shortage has lifted component costs, and the company already raised Mac, iPad, and Vision Pro prices by up to $200 last month, while rivals such as Xiaomi trimmed output.</p>
<h2 id="crease-race-shapes-the-foldable-fight">Crease Race Shapes The Foldable Fight</h2>
<p>For the first time, both giants will sell book-style foldables to the same premium buyer at once, a clash the industry has awaited for years.</p>
<p>Samsung leans on eight generations of hardware and its DeX desktop mode, while Apple counters with iOS and a nearly flat, crease-resistant display. One report <a href="https://www.phonearena.com/galaxy-z-fold-8-release-date-price-features-news" rel="noopener noreferrer nofollow">flagged</a> laser-drilling as Samsung's answer to the crease.</p>
<p>Samsung opened the book-style category back in 2019 and has met little serious rivalry since. Its three-panel TriFold, a $2,449 device that reached U.S. shelves this year, shows how far the format stretched before Apple finally arrived, even as foldables stay near two percent of the market.</p>
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Samsung Pushes AI With Three Foldables Before Apple Enters The Market

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