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<ul>
 <li>Ripple executive compares crypto payments growth to early e-commerce adoption.</li>
 <li>Stablecoins and scalable blockchains are strengthening digital payment infrastructure.</li>
 <li>Industry investment continues as broader crypto payment adoption advances.</li>
</ul>
Ripple executive <a href="https://36crypto.com/reece-merrick-early-life-and-career-path-the-senior-executive-at-ripple-leading-the-future-of-blockchain-and-digital-finance/" rel="noopener noreferrer nofollow">Reece Merrick</a> has compared the current state of cryptocurrency payments to the early years of e-commerce, arguing that the sector is laying the groundwork for wider global adoption. According to Merrick, many of the challenges facing crypto payments today resemble those that once slowed the growth of online retail. 
<a href="https://x.com/reece_merrick/status/2069621187479830533" rel="noopener noreferrer nofollow">In a recent post on X</a>, Merrick said the cryptocurrency industry is building the infrastructure needed to support long-term expansion. He noted that e-commerce was once viewed as an unfamiliar and risky concept before becoming a major force in the global economy. 
According to Merrick, online shopping accounted for just 0.2% of retail sales in 2000. At that time, consumers remained hesitant to enter their payment details online because internet transactions were still relatively new. However, the situation changed as technology improved. Secure payment gateways increased consumer confidence, while broadband internet made online shopping more accessible. Additionally, smartphones helped make digital purchases faster and more convenient. 
As a result, e-commerce expanded rapidly over the following years. Merrick noted that more than one in every five retail dollars is now spent online globally, highlighting how quickly consumer behavior can change once supporting infrastructure matures. 
Also Read: <a href="https://36crypto.com/analyst-to-xrp-holders-the-next-washout-could-happen-soon-here-are-key-targets-to-watch/" rel="noopener noreferrer nofollow">Analyst to XRP Holders: The Next ‘Washout’ Could Happen Soon – Here Are Key Targets to Watch</a> 
<h2 id="crypto-payments-follow-a-similar-development-path">Crypto Payments Follow a Similar Development Path</h2>
Merrick argued that cryptocurrency payments are progressing through a comparable stage of development. According to him, several key components are now coming together to support broader adoption across the financial sector. Highly scalable Layer-1 blockchain networks continue to improve transaction efficiency. Moreover, stablecoins have gained traction by offering faster transfers while reducing volatility concerns for users and businesses. 
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 <blockquote class="twitter-tweet">
 In 2000, the dot-com bubble was bursting and buying things online was globally negligible, estimated at roughly 0.2% of all retail sales. People simply didn't trust the web with their money yet. 
 Just as global e-commerce spent its first decade being dismissed as overhyped, it… <a href="https://t.co/TfEetYuL83" rel="noopener noreferrer nofollow">pic.twitter.com/TfEetYuL83</a> 
 — Reece Merrick (@reece_merrick) <a href="https://x.com/reece_merrick/status/2069621187479830533?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">June 24, 2026</a> 
 </blockquote>
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Regulated fiat on-ramps are also making it easier for consumers to move between traditional finance and digital assets. Consequently, access to crypto-based payment systems has become more practical than in previous years. Besides technological improvements, regulatory progress in several jurisdictions has encouraged greater participation from financial institutions. Many payment providers are also exploring blockchain-based settlement systems to reduce costs and improve transaction speeds. 
Merrick stated that today’s blockchain networks, stablecoins, and payment infrastructure play a role similar to broadband internet and smartphones during the rise of e-commerce. He suggested that these developments could help crypto payments transition from a niche use case to a more widely accepted financial tool. 
<h2 id="industry-infrastructure-continues-to-expand">Industry Infrastructure Continues to Expand</h2>
The cryptocurrency sector has continued investing in<a href="https://36crypto.com/xrp-analyst-egrag-says-current-weakness-may-be-building-bigger-setup/" rel="noopener noreferrer nofollow"> payment-focused infrastructure</a> despite periods of market volatility. Stablecoin adoption has increased, while blockchain networks have improved scalability and transaction capacity. 
These developments have strengthened the foundation for digital payments. According to Merrick, the industry remains in the process of building systems that could support larger-scale consumer and business adoption in the years ahead. 
While cryptocurrency payments have yet to reach mainstream usage, infrastructure development continues across the sector. Merrick maintains that the industry’s current trajectory mirrors the early evolution of e-commerce, which eventually transformed global retail activity. 
Also Read: <a href="https://36crypto.com/voyager-investors-revive-fight-against-mark-cuban-with-new-appeal/" rel="noopener noreferrer nofollow">Voyager Investors Revive Fight Against Mark Cuban With New Appeal</a> 
The post <a href="https://36crypto.com/ripple-executive-says-crypto-payments-are-following-e-commerce-growth-path/" rel="noopener noreferrer nofollow">Ripple Executive Says Crypto Payments Are Following E-Commerce Growth Path</a> appeared first on <a href="https://36crypto.com" rel="noopener noreferrer nofollow">36Crypto</a>.

Ripple Executive Says Crypto Payments Are Following E-Commerce Growth Path

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