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<p>While the crypto market is going through a slowdown phase, one segment continues to break records in relative silence. According to Binance Research, tokenized real-world assets (RWA) have jumped by nearly 600%, driven by the explosion of tokenized stocks, digital gold, and blockchain real estate. Long presented as a technological promise, tokenization is now attracting institutional investors and major banks to the point of becoming one of the most strategic projects in global finance.</p>
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  <h2 class="in-brief--title" id="in-brief">In brief</h2>
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   <li>Tokenized real-world assets continue their rise despite the crypto market slowdown, with growth close to 600% according to Binance Research.</li>
   <li>Tokenized stocks, digital gold, and blockchain real estate stand out as the main drivers of this expansion.</li>
   <li>Institutional investors are attracted by new advantages, including better liquidity and simplified access to certain markets.</li>
   <li>Major banks and asset managers are accelerating the development of their own tokenization infrastructures.</li>
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<h2 id="tokenized-assets-gain-ground-on-markets">Tokenized assets gain ground on markets</h2>
<p><a href="https://www.cointribune.com/en/crypto-and-rwa-a-260-growth-in-2025/" rel="noopener noreferrer nofollow">The tokenized real-world asset market</a> continues its expansion and now displays a size that attracts institutional investors’ attention. Indeed, the total sector value has reached approximately 31.4 billion dollars.</p>
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<p>Among the most dynamic segments are tokenized stocks, whose growth reaches 422% over the observed period. Tokenized gold also records notable growth with an increase estimated at 1.5 billion dollars, temporarily pushing this segment’s value beyond 6 billion dollars.</p>
<p>This progress <a href="https://cointelegraph.com/news/tokenized-rwas-stocks-gold-real-estate-institutional-adoption-binance?utm_campaign=rss_partner_inbound&amp;utm_medium=rss&amp;utm_source=rss_feed" rel="noopener noreferrer nofollow">relies on several asset categories</a> that are gradually gaining popularity :</p>
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 <li>Tokenized stocks, which represent one of the market’s most dynamic segments ;</li>
 <li>Tokenized gold, whose demand has strongly increased in recent months ;</li>
 <li>Tokenized real estate, opening new possibilities for property fractionalization ;</li>
 <li>Tokenized bonds and credit products, which were among the first growth drivers of the sector.</li>
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<p>This diversification marks an important market evolution. Early tokenization projects focused mainly on debt securities and monetary products. Today, investors seem to be broadening their exposure to more varied assets. This trend reflects growing confidence in blockchain infrastructures capable of representing real assets while facilitating their exchange in digital form.</p>
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<h2 id="why-are-investors-interested-in-these-new-assets">Why are investors interested in these new assets ?</h2>
<p>The growing appeal of tokenized stocks or digital gold is not only explained by market performance. Investors are also seeking structural advantages that traditional financial infrastructures sometimes struggle to offer.</p>
<p>Tokenization notably allows the fractional ownership of an asset, making certain investments accessible to a broader range of participants. It also facilitates trading outside the usual stock exchange hours thanks to the continuous operation of blockchain networks.</p>
<p>Gold is a particularly telling example of this evolution. In an environment marked by economic and geopolitical uncertainties, the precious metal retains its status as a safe haven. Its tokenized version allows investors to access gold price exposure while benefiting from the operational advantages of blockchain. Tokenized stocks follow a different logic, aiming to simplify market access and reduce some frictions linked to traditional trading and settlement infrastructures.</p>
<p>This evolution also reflects a change in sector perception. Tokenized assets are no longer solely associated with the crypto universe. They are gradually appearing as a new technological layer capable of modernizing the holding and transfer of existing financial assets. This distinction helps strengthen their credibility among institutional investors who sometimes remain cautious towards more speculative cryptos.</p>
<h2 id="h-major-institutions-want-to-control-future-financial-infrastructures">Major institutions want to control future financial infrastructures</h2>
<p>Another major lesson from this dynamic concerns the positioning of major financial institutions. While the first tokenization initiatives mainly came from companies specialized in blockchain or crypto protocols, banks and asset managers are now seeking to develop their own infrastructures. Their goal is no longer simply to watch market evolution but to participate directly in its construction. Thus, for Brian Armstrong, the financial system still requires an update in many areas.</p>
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<p>This strategy is explained by the importance of infrastructures in the tokenized assets economy. Issuing a crypto is only part of the equation. Systems must also be in place to ensure custody, settlement, regulatory compliance, and large-scale transaction management. Traditional financial institutions already have expertise in these areas and seek to transpose it into the blockchain universe. For them, the challenge is to prevent the next generation of financial infrastructures from being entirely controlled by actors coming from the crypto ecosystem.</p>
<p>The current evolution thus indicates that competition is gradually shifting from the assets field to infrastructures. The growth of tokenized stocks, digital gold, or tokenized real estate demonstrates demand existence. The next step will depend on institutions’ ability to build sufficiently robust networks to handle much larger volumes.</p>
<p><a href="https://www.cointribune.com/en/tokenized-real-world-assets-projected-to-hit-2-trillion-by-2028/" rel="noopener noreferrer nofollow">Projections</a> mentioning a market likely to reach 1.6 trillion dollars by 2030 illustrate the sector’s ambition scale. Even if this trajectory remains conditioned by regulatory evolution and institutional adoption, tokenization now appears as one of the most closely watched projects by global finance actors. Behind current growth figures may lie the future architecture of digital financial markets.</p>

Major Financial Firms Expand Their Tokenization Strategies

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