Plunge

Vision

RACE

Tesla

<h3 id="key-takeaways">Key Takeaways</h3>
<ul>
 <li>Shares of Ferrari (RACE) tumbled by up to 7.8% during early Milan trading hours following the introduction of the Luce, marking the brand’s inaugural all-electric vehicle.</li>
 <li>With a price tag of €550,000 ($640,000), the Luce accommodates five passengers and generates more than 1,000 horsepower, accelerating from 0-100 kph in just 2.5 seconds.</li>
 <li>The vehicle’s styling, created in collaboration with Jony Ive’s LoveFrom design studio, prompted comparisons to mass-market EVs like the Honda Accord and Tesla Model 3, leaving some market watchers underwhelmed.</li>
 <li>Last year, Ferrari slashed its 2030 electric vehicle production goal by 50% to just 20% of total output, indicating a cautious approach to electrification.</li>
 <li>Representing Ferrari’s second-ever four-door configuration and first five-passenger model, the Luce employs four independent electric motors positioned at each wheel.</li>
</ul>
When Ferrari pulled back the curtain on its maiden fully electric automobile Sunday evening in Rome, financial markets responded with skepticism. Shares of RACE declined as much as 7.8% during the opening session in Milan after the brand revealed the Luce, a five-passenger grand touring vehicle carrying a €550,000 ($640,000) price point.
<a href="https://knockoutstocks.com/stock/RACE" rel="noopener noreferrer nofollow"> <img src="https://knockoutstocks.com/api/stocks/RACE/embed" alt="RACE Stock Card"> Ferrari N.V., RACE </a>
The presentation took place at Rome’s Vela di Calatrava, an architecturally striking sail-inspired venue. Ferrari transported over 200 members of the press to attend the occasion and entertained 1,600 clients with elaborate gala events spanning two evenings. Customer orders commenced the following Monday.
<div class="embed-twitter">
 <blockquote class="twitter-tweet">
 Ferrari has just officially unveiled its first ever all-electric car, called the Ferrari Luce.
 • Starting price: $640,000 •&nbsp;Interior co-designed with Apple's former head of design, Jony Ive • Range: 280 miles (expected EPA) •&nbsp;Peak charging speed: 350kW • 122 kWh battery •… <a href="https://t.co/QjgHeP1hJm" rel="noopener noreferrer nofollow">pic.twitter.com/QjgHeP1hJm</a>
 — Sawyer Merritt (@SawyerMerritt) <a href="https://twitter.com/SawyerMerritt/status/2059007213918728334?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">May 25, 2026</a>
 </blockquote>
</div>
The Luce generates power equivalent to slightly more than 1,000 horses and completes the sprint to 100 kph in 2.5 seconds — outpacing even Ferrari’s V12-equipped Purosangue SUV. Maximum velocity surpasses 310 kph, while a 122 kWh battery pack provides driving range exceeding 530 kilometres.
Tipping the scales at 2.26 tonnes, it stands as Ferrari’s heaviest creation to date. The model also represents just the second four-door configuration in the company’s storied history and debuts as the marque’s first five-passenger offering, enabled by an innovative electric architecture that eliminates the conventional front-mid engine and rear-mounted transmission arrangement.
The aesthetic direction came from Jony Ive and Marc Newson at LoveFrom, the creative consultancy established by the former <a href="https://coincentral.com/apple-aapl-stock-openai-explores-legal-action-over-failed-chatgpt-deal/" rel="noopener noreferrer nofollow">Apple</a> design leader. The outcome presents a refined, minimalist appearance — a significant shift from Ferrari’s characteristically aggressive styling language.
<blockquote>
 According to Pierre-Olivier Essig, research director at AIR Capital, the Luce resembles “a fusion of a Honda Accord EV and <a href="https://coincentral.com/tesla-tsla-stock-cant-catch-a-break-as-spacex-takes-the-spotlight/" rel="noopener noreferrer nofollow">Tesla</a> 3,” further noting he felt “confused about Ferrari’s evolving strategy and its attempt to replicate Apple’s design philosophy.”
</blockquote>
<h3 id="polarizing-vision-splits-industry-observers">Polarizing Vision Splits Industry Observers</h3>
<blockquote>
 CEO Benedetto Vigna explained that development began with Ferrari’s core identity rather than technological considerations. “Our starting point had to be Ferrari itself, not electric propulsion,” he stated. “We needed to begin from a human-centered perspective.”
</blockquote>
The vehicle incorporates four dedicated electric motors—one driving each wheel—alongside a battery system conceived and manufactured internally at Ferrari’s Maranello facility. Additionally, it features a 600-litre cargo area with sufficient capacity for two golf bag sets or three full-size luggage pieces.
Instead of artificially replicating traditional engine notes, <a href="https://coincentral.com/ferrari-n-v-race-stock-shares-dip-as-e3-5b-buyback-program-advances/" rel="noopener noreferrer nofollow">Ferrari</a> invested five years and accumulated 40,000 kilometres of development work crafting an authentic acoustic signature. A specialized sensor mounted on the rear axle detects and enhances the organic sound produced by the electric powertrains.
<h3 id="ferrari-s-revised-2030-electric-roadmap">Ferrari’s Revised 2030 Electric Roadmap</h3>
Ferrari has progressively tempered its electrification objectives. During the previous year, the company reduced its 2030 target for purely electric models from 40% to 20% of total production, simultaneously reinforcing its commitment to traditional combustion and hybrid powertrains.
RACE shares have depreciated 27% across the trailing twelve months, pressured by apprehension surrounding worldwide luxury market conditions. The Luce introduction appears to have done little to restore investor confidence.
<blockquote>
 Executive Chairman John Elkann positioned the Luce as a forward-looking declaration: “Ferrari Luce does not represent a reaction to transformation. It embodies a conscious choice to define the future.”
</blockquote>
Ferrari indicated that the Luce’s premium positioning reinforces its dedication to maintaining exclusivity rather than pursuing volume growth. Manufacturing fewer than 14,000 vehicles annually, controlled scarcity remains fundamental to the company’s business model — even as it ventures into uncharted segments.
The post <a href="https://blockonomi.com/ferrari-race-shares-plunge-nearly-8-following-luce-ev-debut/" rel="noopener noreferrer nofollow">Ferrari (RACE) Shares Plunge Nearly 8% Following Luce EV Debut</a> appeared first on <a href="https://blockonomi.com" rel="noopener noreferrer nofollow">Blockonomi</a>.

Ferrari (RACE) Shares Plunge Nearly 8% Following Luce EV Debut

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