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Noah

Tom Lee

Binance Chief Marketing Officer Rachel Conlan will leave the world's largest crypto exchange on Jun. 15, with former Trust Wallet CEO Eowyn Chen taking over on an interim basis.
<h2 id="binance-cmo-departure">Binance CMO Departure</h2>
The exchange <a href="https://en.bloomingbit.io/feed/news/111958" rel="noopener noreferrer nofollow">confirmed</a> the move on May 12. Conlan will stay on as an adviser to support the transition.
She joined Binance in June 2023 as VP of Global Marketing and was elevated to CMO that September. During her run, the user base climbed <a href="https://yellow.com/news/binance-hits-300-million-users-adding-30-million-in-2025-amid-liquidity-dominance" rel="noopener noreferrer nofollow">from 150 million to more than 300 million</a>, the company said.
<blockquote>
 Binance called Conlan "a force" who helped position the exchange as an industry leader.
</blockquote>
Conlan said serving as CMO had been "the privilege of my career," thanking co-CEO Yi He, fellow co-CEO Richard Teng and the wider leadership team.
She added that she was leaving on warm terms after about three years in the top marketing seat, citing personal priorities. The company said it was deeply grateful for her contributions.
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<h2 id="eowyn-chen-returns">Eowyn Chen Returns</h2>
Chen returns to Binance after running Trust Wallet since 2022. She previously built Binance's central marketing team and led its growth function before moving to the self-custody wallet.
Industry watchers say her marketing background and Binance roots make her a logical bridge during the search for a permanent CMO.
<blockquote>
 In a recent interview, Chen <a href="https://beincrypto.com/sheverified-trust-wallet-eowyn-chen/" rel="noopener noreferrer nofollow">described</a> her Binance stint as "a turning point" focused on inclusive, user-centered growth.
</blockquote>
The leadership change lands as Binance manages a heavier regulatory load. Bloomberg reported in Apr. that chief compliance officer Noah Perlman is in exit talks. Several senior compliance staff have already left, according to PYMNTS.
<h2 id="recent-executive-shuffle">Recent Executive Shuffle</h2>
Binance restructured its top ranks in December 2025, when co-founder Yi He returned to operations as co-CEO alongside Teng. The dual model splits regulatory oversight from product and growth.
The exchange crossed 300 million users at year-end 2025, then reported 317 million in its statement on Conlan's departure. Public campaigns during her tenure featured Cristiano Ronaldo, The Weeknd and Alpine Formula 1, <a href="https://www.binance.com/en/blog/leadership/binance-announces-rachel-conlan-as-chief-marketing-officer-3151244541602122461" rel="noopener noreferrer nofollow">building</a> on partnerships she inherited and expanded after her promotion.
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Binance CMO Rachel Conlan To Exit Jun. 15 After 3 Years, Trust Wallet's Eowyn Chen Steps In

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