Mike

2026

DeFi

Impact

Outset PR, the data-driven crypto PR agency, has been shortlisted across five separate categories in the 2026 Clutch Leader Awards.
The recognition spans Top Investor Relations Firms, Top Web3 Marketing Agencies, Top PR Firms for Fintech, Top Blockchain Marketing Agencies, and Top Crypto Marketing Agencies.
The five-category placement is uncommon for a boutique agency. Most firms recognised by Clutch concentrate on one or two service categories.
Outset PR's appearance across investor relations, fintech, Web3, blockchain, and crypto reflects how the agency builds campaigns that translate across audiences, from token launch teams to institutional allocators.
<h2 id="what-the-clutch-leader-awards-recognise">What the Clutch Leader Awards Recognise</h2>
<a href="https://clutch.co/" rel="noopener noreferrer nofollow">Clutch</a> is the leading global marketplace for B2B service providers. More than one million business leaders use the platform each month to research and shortlist agency partners.
The Clutch Leader Awards analyse firms on verified client reviews, market presence, work portfolio, and the recency of client feedback. Selection happens through Clutch's research team rather than public voting.
That structure makes the recognition closer to a peer-and-buyer assessment than a popularity contest.
Bi-annual Clutch cycles produce Global, Champion, and Leader Award designations. Inclusion in a Leader category signals that a firm sits in the top performance tier within that specific service line.
Inclusion across five categories signals consistent client-rated execution across distinctly different service disciplines.
<h2 id="why-the-multi-category-placement-matters">Why the Multi-Category Placement Matters</h2>
Crypto PR is no longer a single discipline. Founders building stablecoin issuers think about fintech press first.
Modular blockchain teams need infrastructure-grade messaging. AI agent projects target a different audience than DeFi protocols.
Investor relations work for a public company crypto treasury sits in a separate lane from consumer Web3 marketing. Few agencies operate credibly across all of those audiences.
The Clutch shortlist reflects an agency structure built to handle the full range, with measurement and outlet selection adapted to each category rather than copied across them.
This kind of breadth matters more in 2026 than it did in earlier crypto cycles. Regulatory frameworks now distinguish stablecoins from securities, infrastructure protocols from consumer apps, and institutional treasuries from retail products.
A PR partner that handles only one of those categories well leaves the rest of a project's communications work uncovered. Founders increasingly look for partners who can shift between disciplines without changing agencies mid-campaign.
<h2 id="how-outset-pr-approaches-each-category">How Outset PR Approaches Each Category</h2>
For investor relations work, <a href="https://www.outsetpr.io/" rel="noopener noreferrer nofollow">Outset PR</a> concentrates on tier-1 business publications and analyst-style coverage timed to fundraising or treasury moments.
For fintech PR, the agency focuses on regulatory framing and institutional credibility signals.
Web3 and blockchain marketing work emphasises ecosystem coordination across base chains, rollups, and tooling partners. Crypto marketing campaigns lean on syndication tracking and republication depth across CoinMarketCap, Binance Square, Yahoo Finance, and Google News.
The common thread across all five categories is measurement discipline. Each campaign opens with target metrics agreed before pitching begins and closes with reporting that maps coverage to the outcome it was meant to produce.
<h2 id="where-the-recognition-fits-in-2026">Where the Recognition Fits in 2026</h2>
Outset PR was named <a href="https://awards.coingape.com/crypto-impact-awards-2025/" rel="noopener noreferrer nofollow">Best Marketing Agency of the Year</a> at the Crypto Impact Awards 2025, hosted by Coingape, where the awards drew more than 30,000 votes across 27 categories.
The Clutch Leader Awards shortlist adds a different kind of validation. It is client-review-based rather than public-vote-based, and split across five distinct service lines rather than concentrated in one.
For founders shopping for PR partners, the dual recognition pattern matters because it answers two different questions.
Industry awards address whether peers respect the work. Clutch shortlistings address whether clients keep coming back and what they say about the experience.
<h2 id="about-outset-pr">About Outset PR</h2>
Outset PR is a boutique, data-driven crypto PR agency founded by industry veteran Mike Ermolaev. The agency works with exchanges, infrastructure providers, consumer apps, and DeFi projects that need both top-tier coverage and measurable brand impact.
Documented results include 40 tier-1 mentions and 92 republications for StealthEX, with an estimated reach of 3.62 billion individuals, 600+ articles and 100+ expert quotes for&nbsp;
ChangeNOW, which contributed to 40% customer base growth and a 138% rise in FITFI token value during Step App's US and UK awareness campaign.
The agency's services span organic PR, tier-1 pitching, long-term PR support, targeted outreach, personal brand development, and traffic-focused packages built for Google Discover visibility and AI search citation.
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Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

Outset PR Shortlisted Across Five Categories in the 2026 Clutch Leader Awards

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