Elon Musk

Elon Musk’s X has <a href="https://x.com/benjitaylor/status/2036882102420201832" rel="noopener noreferrer nofollow">hired</a>&nbsp;Benji Taylor, a product designer with over five years of experience in the crypto industry, as the design head at the social media platform.
In August 2020,&nbsp;Taylor <a href="https://benji.org/" rel="noopener noreferrer nofollow">founded</a>&nbsp;a consumer software studio,&nbsp;Los Feliz Engineering, that the decentralized lending protocol Aave Labs acquired in 2023.
<a href="https://www.thestreet.com/crypto/markets/elon-musks-x-plans-new-feature-for-traders" rel="noopener noreferrer nofollow">Related: Elon Musk's X plans new feature for crypto traders</a>
Next, he worked as the senior vice president of product and design at&nbsp;Aave Labs&nbsp;from Nov. 2023 to June 2024&nbsp;and later as the chief product officer until Oct. 2025.
Then, he led design at Base, Coinbase’s <a href="https://thestreet.com/crypto/ethereum" rel="noopener noreferrer nofollow">Ethereum</a> layer-2 blockchain network.
<h3 id="more-on-x">More on X:</h3>
<ul>
 <li><a href="https://www.thestreet.com/crypto/markets/elon-musks-x-cracks-down-on-ai-bot-rewards-triggering-token-crash" rel="noopener noreferrer nofollow">Elon Musk’s X cracks down on AI bot rewards, triggering token crash</a></li>
 <li><a href="https://www.thestreet.com/crypto/technology/elon-musks-x-removes-criminal-crypto-account-after-backlash" rel="noopener noreferrer nofollow">Elon Musk's X removes ‘criminal’ crypto account after backlash</a></li>
 <li><a href="https://www.thestreet.com/crypto/jobs/elon-musks-x-job-advert-gets-doge-crypto-excited" rel="noopener noreferrer nofollow">Elon Musk's X posts new job advertisement, gets DOGE community excited</a></li>
</ul>
<h2 id="musk-welcomes-taylor-to-x">Musk welcomes Taylor to X</h2>
After joining X,&nbsp;Taylor <a href="https://x.com/benjitaylor/status/2036929094697545869" rel="noopener noreferrer nofollow">said</a> the first&nbsp;thing on his agenda is to improve everything at the social media platform—a move Musk <a href="https://x.com/elonmusk/status/2036954117508309087" rel="noopener noreferrer nofollow">welcomed</a>.&nbsp;Taylor <a href="https://x.com/benjitaylor/status/2036955108618231984" rel="noopener noreferrer nofollow">responded</a>, "Lots to do!"
<blockquote class="twitter-tweet">
 🚀 <a href="https://t.co/GUJsXDxgTV" rel="noopener noreferrer nofollow">https://t.co/GUJsXDxgTV</a>— Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/2036954117508309087?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">March 25, 2026</a>
</blockquote>
X product head Nikita Bier also welcomed him to the team and said, "I met Benji six years ago when I invested in his app." He added&nbsp;it was one of the&nbsp;most well-designed products he had encountered and&nbsp;knew right away Taylor was on track to become one of the best designers in the world.
Next, Taylor <a href="https://x.com/benjitaylor/status/2037013261334569438" rel="noopener noreferrer nofollow">said</a>&nbsp;he is building&nbsp;the "dream" design team at X and xAI and actively hiring. He encouraged interested product designers to apply to join the team for the&nbsp;best work of their careers.
In January, X&nbsp;<a href="https://x.com/moonpay/status/2014115935112548366" rel="noopener noreferrer nofollow">announced</a> the launch of a new tool, called "Starterpacks,"&nbsp;on X. The new tool will help new users find the best X accounts according to their interests, including&nbsp;crypto-focused packs, such as <a href="https://x.com/nikitabier/status/2014109307764351107" rel="noopener noreferrer nofollow">Crypto Founders</a>, <a href="https://x.com/nikitabier/status/2014082404793921599" rel="noopener noreferrer nofollow">Bitcoin Maximalists</a>, etc.
<a href="https://www.thestreet.com/crypto/markets/elon-musk-dogefather-meme-fails-to-lift-memecoin" rel="noopener noreferrer nofollow">Related: Elon Musk's 'DOGEfather' meme fails to lift memecoin</a>

Elon Musk welcomes crypto veteran to X

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