Generative AI

2024

Fortune

Editor’s note: The GCC region is moving quickly from experimenting with Generative AI to embedding it across core business functions. Deloitte’s newly released survey of tax, finance and legal leaders shows a clear acceleration in GenAI adoption, driven by a demand for smarter research, decision support and quality assurance. As regional companies navigate data privacy, governance and implementation roadmaps, this editorial note highlights momentum and the remaining gaps that organizations must address to translate ambition into measurable outcomes.
<h2 id="key-points">Key points</h2>
<ul>
 <li>GenAI adoption is accelerating across tax, finance and legal functions in the GCC.</li>
 <li>Non-adoption fell from 52% in 2024 to 29% in 2025, with participation rising 47% year over year.</li>
 <li>Priorities have shifted toward research and analysis (41%) and quality improvement (38%).</li>
 <li>Only 18% are piloting GenAI, 9% are scaling, and 10% have enterprise-wide AI strategies and governance in place; 63% remain in pre-implementation.</li>
 <li>Automation remains a major opportunity, with 53% prioritizing automation; emphasis on research and data analysis (41%).</li>
</ul>
<h2 id="why-this-matters">Why this matters</h2>
GenAI adoption in the GCC signals a shift from experimentation to strategic capability across tax, finance and legal functions. The findings underscore the importance of governance, robust operating models and workforce readiness to translate momentum into measurable business value and trusted, scalable deployment across enterprises. With rising confidence in AI’s long-term potential, organizations must balance speed with quality, risk controls and responsible governance to sustain momentum.
<h2 id="what-to-watch-next">What to watch next</h2>
<ul>
 <li>Move from pilots to enterprise-wide AI strategies and governance frameworks.</li>
 <li>Strengthen governance, operating models and adoption roadmaps.</li>
 <li>Invest in data quality and capability development for deeper analytics.</li>
 <li>Monitor automation opportunities and balance between speed and quality.</li>
</ul>
Disclosure: The content below is a press release provided by the company/PR representative. It is published for informational purposes.
<h2 id="gcc-leaders-accelerate-genai-adoption-in-tax-finance-and-legal-functions">GCC Leaders Accelerate GenAI Adoption in Tax, Finance and Legal Functions</h2>
&nbsp;A new Deloitte survey reveals rapid uptake across the region, alongside growing gaps in governance, strategy and implementation.
Dubai, UAE – 24 February, 2026: A new regional survey by Deloitte’s Tax &amp; Legal business shows that organizations across the GCC are rapidly adopting Generative AI (GenAI) in tax, finance, and legal functions – but many are still struggling to move from experimentation to enterprise-wide impact.
Based on insights from senior tax and finance leaders across Saudi Arabia, the UAE, Qatar, and Kuwait, the survey shows rapid acceleration in GenAI adoption across the GCC. Non-adoption fell sharply from 52% in 2024 to 29% in 2025, while survey participation rose 47% year over year. The survey results indicate that GenAI has become a mainstream strategic priority for regional leadership teams.
While early adoption focused on basic productivity tasks such as email drafting, priorities have moved toward research and analysis (41%) and accuracy and quality improvement (38%). This reflects a transition from efficiency-led experimentation to more strategic value creation. At the same time, 93% of respondents expect AI to have a significant impact on their organizations, highlighting strong regional confidence in the technology’s long-term potential.
Yet despite this momentum, execution remains a key challenge. While 18% of organizations are actively piloting GenAI use cases, only 9% have begun scaling solutions, and just 10% report having enterprise-wide AI strategies and governance frameworks in place. More than 63% remain in pre-implementation stages, underscoring the need for clearer operating models, stronger governance, and structured adoption roadmaps to translate ambition into measurable outcomes.
Automation continues to be a major opportunity area, with 53% of respondents prioritizing automation, particularly in data validation and data reconciliation. However, leaders are increasingly emphasizing quality over speed, with research and data analysis accounting for 41% of current GenAI applications, signalling demand for deeper analytical support rather than simple task automation.
Implementation approaches vary widely across the region. While some organizations are adopting subscription-based or hybrid models, 38% say they are still exploring how to operationalize GenAI, reinforcing the need for advisory support to bridge strategy and execution.
<blockquote>
 Reflecting on the regional landscape, Muhammad Bahemia, Middle East Tax Leader at Deloitte, said: “The pace of Generative AI adoption across the GCC reflects a region that is both ambitious and pragmatic. Leaders clearly recognize the technology’s potential, but many are now confronting the harder question of how to scale it responsibly. Through our work across tax, finance, and legal functions, Deloitte is helping organizations translate innovation into disciplined execution; strengthening governance, building capabilities, and embedding AI in ways that deliver measurable value and enduring trust.”
</blockquote>
<blockquote>
 Further commenting on the findings, Mohamed Serokh, Partner, at Deloitte Middle East, said: “What we’re seeing across the GCC is a clear shift from curiosity to action. Leaders recognize GenAI’s potential to fundamentally reshape tax, finance, and legal functions, particularly in research, analysis, and quality improvement. However, our survey also shows that many organizations are still navigating how to move from pilots to scalable impact. Success will depend on strong governance, capability development, and a disciplined approach to implementation.”
</blockquote>
The survey concludes that while experimentation is widespread, the next phase for GCC organizations must focus on structured execution. Prioritizing high-impact use cases in research and tax analysis, strengthening governance frameworks, and investing in workforce readiness to support responsible, scaled adoption.
Explore the survey insights on this <a href="https://www.deloitte.com/middle-east/en/services/tax/research/genai-adoption-in-the-gcc-2026.html" rel="noopener noreferrer nofollow">link</a>.
© 2026 Deloitte &amp; Touche (M.E.). All rights reserved.
In this press release references to “Deloitte” are references to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”) a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see deloitte.com/about for a detailed description of the legal structure of DTTL and its member firms. The information contained in this press release is correct at the time of going to press.
<h2 id="about-deloitte-touche-m-e-llp">About Deloitte &amp; Touche (M.E.) LLP</h2>
Deloitte &amp; Touche (M.E.) LLP (“DME”) is the affiliate for the territories of the Middle East and Cyprus of Deloitte NSE LLP (“NSE”), a UK limited liability partnership and member firms of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”).
DME is a leading professional services organization established in the Middle East region with uninterrupted presence since 1926. DME’s presence in the Middle East region is established through its affiliated independent legal entities, which are licensed to operate and to provide services under the applicable laws and regulations of the relevant country. DME’s affiliates and related entities cannot oblige each other and/or DME, and when providing services, each affiliate and related entity engages directly and independently with its own clients and shall only be liable for its own acts or omissions and not those of any other affiliate.
DME provides services throughout 26 offices in 14 countries with more than 7,000 partners, directors and staff.
<h2 id="about-deloitte">About Deloitte</h2>
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities (collectively, the “Deloitte organization”). DTTL (also referred to as “Deloitte Global”) and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firms and related entity is liable only for its own acts and omissions, and not those of each other. DTTL, NSE and DME do not provide services to clients. Please see <a rel="noopener noreferrer nofollow">www.deloitte.com/about</a> to learn more.
Deloitte provides Audit &amp; Assurance, Tax &amp; Legal and Consulting and related services to nearly 90% of the Fortune Global 500® and thousands of private companies. Our professionals deliver measurable and lasting results that help reinforce public trust in capital markets, enable clients to transform and thrive, and lead the way toward a stronger economy, a more equitable society and a sustainable world. Building on its 175-plus year history, Deloitte spans more than 150 countries and territories. Learn how Deloitte’s approximately 457,000 people worldwide make an impact that matters at <a rel="noopener noreferrer nofollow">www.deloitte.com</a>.
Noora Cheikh
Eminence, Media &amp; <a href="https://web3digital.ae/" rel="noopener noreferrer nofollow">Digital Marketing</a> Leader
Deloitte &amp; Touche (M.E.)
<a rel="noopener noreferrer nofollow">ncheikh@deloitte.com</a> | www.deloitte.com
&nbsp;
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GCC Leaders Fast-Track GenAI Adoption Across Tax, Finance and Legal Sectors

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