Bitcoin

Nine months after beginning to accept Bitcoin payments, Steak ‘n Shake says the decision has led to a notable surge in sales, marking one of the most high-profile crypto experiments in the U.S. restaurant industry.The company revealed this week that its same-store sales have risen “dramatically” since introducing Bitcoin as a payment option in May last year.&nbsp;In a post shared Monday, Steak ’n Shake said the move has strengthened both customer engagement and brand visibility, while positioning the chain at the forefront of digital payment innovation.Rather than immediately converting Bitcoin into cash, the company routes customer payments into what it calls a Strategic Bitcoin Reserve.&nbsp;According to prior company statements, the reserve is designed to support long-term growth initiatives and help fund employee bonus programs. The strategy mirrors a broader corporate trend of holding Bitcoin as a treasury asset instead of treating it solely as a transactional currency.Steak ’n Shake first hinted at its crypto pivot in May 2025 before officially enabling Bitcoin payments across its U.S. locations.&nbsp;The rollout leverages the <a href="https://hash.media/hashdesk/harvard-cuts-bitcoin-etf-stake-adds-blackrock-ethereum-etf/" rel="noopener noreferrer nofollow">Bitcoin</a> Lightning Network, allowing for near-instant transactions with minimal processing fees, a critical factor in making crypto payments viable in a fast-food environment.Company executives have framed the initiative as a fusion of traditional cash-generating operations with emerging decentralized finance principles. “We have combined a decentralized, cash-producing operating business with the transformative power of Bitcoin,” the company said in its recent update.While the company has not released detailed financial breakdowns attributing sales growth exclusively to crypto adoption, the public statements suggest that the move has contributed to increased foot traffic and customer interest.As digital asset adoption continues to expand in mainstream commerce, Steak ’n Shake’s experiment may serve as a case study for other consumer-facing brands considering whether cryptocurrency can meaningfully impact revenue and loyalty.pay3 (pay3.so) is a crypto payment platform that replaces wallet addresses with usernames. Accept USDT, USDC, ETH, and BNB through one simple link: pay3.so/@yourname

Steak ’n Shake credits Bitcoin for sales surge

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