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<p>On-chain data shows a sharp contraction in crypto exchange activity during the final week of December, with active BTC and ERC-20 addresses declining by 14.1%.</p>
<p>According to CryptoQuant data, this marks the steepest weekly drop in exchange-related activity since April, signaling a broad pullback in trader participation as market uncertainty intensified.</p>
<p>A total of 17,679 addresses ceased interacting with centralized exchanges during the week, reflecting a clear risk-off shift across the market. The decline coincided with elevated fear levels, as the Fear Index dropped to 20, triggering what analysts described as a “flight to liquidity” environment.</p>
<h3 id="exchange-activity-contracts-across-the-board">Exchange Activity Contracts Across the Board</h3>
<p>Weekly active address data shows that Bybit continued to lead in absolute user activity, averaging 36,253 active addresses. However, it also recorded the largest week-over-week decline, shedding 12,994 addresses, equivalent to a 26.39% drop. This made Bybit the most affected major exchange in relative and absolute terms.</p>
<figure id="attachment_337089" aria-describedby="caption-attachment-337089" style="width: 100%" class="wp-caption aligncenter">
 <img loading="lazy" decoding="async" class="wp-image-337089 size-full" src="https://www.ethnews.com/wp-content/uploads/2026/01/vOJ6OFr8_28e6ae4e94cb22c28fa0b0d788dce2c35881d374264da8cd26d5676ed58e1eee.webp" alt="" width="1280" height="720">
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  Source: <a href="https://cryptoquant.com/insights/quicktake/69554caffa4ae503d90afd7b-Active-BTCERC-20-Addresses-Dropped-14-But-Binance-Showed-Best-User-Retention" rel="nofollow">https://cryptoquant.com/insights/quicktake/69554caffa4ae503d90</a>
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<p>Binance ranked second with 30,492 active addresses but posted a significantly smaller decline of 5.04%, indicating stronger user retention during the downturn. OKX followed with 22,203 active addresses and showed the strongest resilience among major platforms, recording only a 4.1% weekly decline.</p>
<p>Other exchanges experienced notably lower activity levels. Kraken averaged 7,860 active addresses, while Crypto.com followed with 6,542. HTX Global reported 2,525 addresses, with Gemini, Upbit, Bitstamp, Bitfinex, and Deribit all recording fewer than 1,000 active addresses on a weekly basis.</p>
<h3 id="retention-separates-platforms-during-market-stress">Retention Separates Platforms During Market Stress</h3>
<p>Despite maintaining the largest address base, Bybit’s sharp decline highlights how absolute size did not translate into stability during heightened volatility. In contrast, Binance demonstrated the strongest retention profile among high-volume exchanges, retaining users at roughly five times the rate of Bybit.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-337109" src="https://www.ethnews.com/wp-content/uploads/2026/01/rqTW8FF_c39172e4f3af3cc03d5c6d1afced7dec70ad06a2fa309c53cdadd454e38c91e8.webp" alt="" width="1280" height="720"></p>
<p>As a result, Binance’s market share among BTC and ERC-20 exchange addresses increased from 25.6% to 28.3% during the week. The top three exchanges, Bybit, Binance, and OKX, collectively accounted for 82.6% of all remaining active addresses, underscoring consolidation toward established liquidity venues.</p>
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<p>CryptoQuant analysts noted that during periods of stress, traders prioritize execution certainty and infrastructure reliability over headline activity numbers. This behavior was reflected in address persistence on platforms perceived as more resilient during drawdowns.</p>
<h3 id="quality-over-quantity-in-late-december-trading">Quality Over Quantity in Late-December Trading</h3>
<p>The data suggests that December’s market conditions rewarded platforms capable of retaining users rather than simply attracting volume during favorable periods. While overall participation fell sharply, retention metrics revealed which exchanges maintained trader confidence when volatility peaked.</p>
<p>According to the report, address persistence during 20% market drawdowns serves as a more meaningful measure of platform trust than raw activity figures. As the year closed, the divergence between absolute activity and user retention highlighted a structural shift toward quality-driven exchange engagement rather than broad speculative participation.</p>
<p>The post <a href="https://www.ethnews.com/binance-becomes-the-only-exchange-to-preserve-user-retention-in-december/">Binance Becomes the Only Exchange to Preserve User Retention in December</a> appeared first on <a href="https://www.ethnews.com">ETHNews</a>.</p>

Binance Becomes the Only Exchange to Preserve User Retention in December

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