Bitcoin ETF

Pudgy Penguins

Sphere

dogwifhat

Despite a steep decline in its token price, the Pudgy Penguins ecosystem has secured a high-profile advertising placement at the Las Vegas Sphere.
Pudgy Penguins, a crypto-native brand that began as a popular NFT collection,&nbsp;has since expanded into consumer products, licensing, and digital entertainment. Its&nbsp;memetoken PENGU was launched on Dec. 17, 2024.
Pudgy Penguins announced on<a href="https://x.com/pudgypenguins/status/1999871961716208070?s=20" rel="noopener noreferrer nofollow"> Dec. 13</a> that it had locked in an advertising slot at the Sphere, a venue widely viewed as one of the most prominent digital billboards in the world.&nbsp;
<blockquote class="twitter-tweet">
 Pudgy Penguins will be wrapping Sphere… See you Christmas week 🐧 <a href="https://t.co/aCVjXjquMe" rel="noopener noreferrer nofollow">pic.twitter.com/aCVjXjquMe</a>— Pudgy Penguins (@pudgypenguins) <a href="https://twitter.com/pudgypenguins/status/1999871961716208070?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">December 13, 2025</a>
</blockquote>
The placement is reportedly valued at around $500,000 and is scheduled to begin on Dec. 24, running for several days.
<a href="https://www.thestreet.com/crypto/markets/pudgy-penguins-ceo-luca-netz-on-the-nft-resurgence-everyone-is-missing" rel="noopener noreferrer nofollow">Related: Pudgy Penguins CEO Luca Netz on the NFT resurgence everyone is missing</a>
<h2 id="sphere-ads-revive-memories-of-dogwifhat">Sphere ads revive memories of dogwifhat&nbsp;</h2>
PENGU is not the first meme token that tried to be on the Las Vegas Sphere.
In 2024, Solana-based meme coin dogwifhat (WIF) generated widespread attention after its community raised nearly<a href="https://www.coindesk.com/markets/2024/03/11/dogwifhat-community-plan-to-put-the-meme-on-the-vegas-sphere" rel="noopener noreferrer nofollow"> $700,000 </a>in USDC in an effort to place its branding on the Sphere.
The campaign ultimately <a href="https://decrypt.co/312720/dogwifhat-las-vegas-sphere-solana-meme-coin-refund-700k" rel="noopener noreferrer nofollow">failed</a> to materialize. A spokesperson for the venue later said no formal advertising agreement had been reached with dogwifhat, and organizers abandoned the effort in 2025, issuing refunds to contributors.
<h2 id="high-profile-marketing-meets-falling-token-prices">High-profile marketing meets falling token prices</h2>
Pudgy Penguin's meme token PENGU has struggled alongside broader crypto market volatility. The token reached an all-time high of $0.0684 earlier this year but has since fallen sharply.
According to CoinGecko data, PENGU is down roughly 66% over the past year, including a 75% drop over the past three months.&nbsp;
<figure>
 <a href="https://www.coingecko.com/en/coins/pudgy-penguins" rel="noopener noreferrer nofollow"></a>
 <figcaption>
 PENGU over the past year (Souce: CoinGecko)
 </figcaption>
</figure>
Over the past seven days alone, the token declined more than 21%. At the time of reporting, PENGU was trading near $0.00945, down about 6% over 24 hours.
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<h2 id="pudgy-penguins-expands-consumer-facing-strategy">Pudgy Penguins expands consumer-facing strategy</h2>
Pudgy Penguins began as a collection of 8,888 NFTs launched in July 2021 and has since expanded beyond crypto-native audiences through consumer products and licensing deals.&nbsp;
In 2023, Pudgy Penguins <a href="https://www.prnewswire.com/news-releases/pudgy-penguins-continues-growth-with-expanded-toy-collection-in-major-us-retail-chain-302066557.html" rel="noopener noreferrer nofollow">partnered</a> with Walmart to sell branded physical toys in U.S. Walmart stores, marking one of the first times a major NFT-native brand achieved large-scale retail placement.
The brand has since partnered with companies including Pez, Care Bears and BE@RBRICK, and has released physical collectibles and digital games tied to its intellectual property.
Despite the marketing push, the Pudgy Penguins NFT collection has also seen significant declines. The floor price of Pudgy Penguins NFTs is down roughly 87% from its all-time high, which coincided with the launch of the PENGU token.
<a href="https://www.thestreet.com/crypto/markets/pudgy-penguin-toys-are-rallying-thanks-to-powell" rel="noopener noreferrer nofollow">Related: Pudgy Penguin coins are rallying thanks to Powell</a>

'Walmart toy coin' wants to be on Las Vegas Sphere

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