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According to a new report from Delphi Digital, crypto platforms are quietly morphing into distribution layers for everything from trading and payments to onchain apps and yield.&nbsp;
The “super app” vision that reshaped consumer finance in Asia is now colliding with Western UX preferences and clearer regulation, and exchanges are betting that whoever controls the primary interface will control the next wave of users.
<h2 id="the-aggregation-era-arrives">The aggregation era arrives</h2>
The report <a href="https://members.delphidigital.io/reports/the-year-ahead-for-apps-2026#gaming-5d0c" rel="noopener noreferrer nofollow" target="_blank">concludes</a> that crypto is entering an “aggregation era,” where the real power no longer sits with base protocols but with whoever owns the user relationship. In other words, the place where people first log in, move money and discover products.&nbsp;
In that world, exchanges and large platforms are racing to become the default gateway; the app that distributes liquidity, order flow, <a href="https://cointelegraph.com/learn/articles/stablecoins-101-what-are-crypto-stablecoins-and-how-do-they-work" rel="noopener noreferrer nofollow" target="_self">stablecoins</a>, staking, <a href="https://cointelegraph.com/learn/articles/what-are-nfts-and-why-are-they-revolutionizing-the-art-world" rel="noopener noreferrer nofollow" target="_self">non-fungible tokens</a>, gaming and so on.
Related: <a href="https://cointelegraph.com/news/binance-stock-perpetuals-tokenized-equities-api-update" rel="noopener noreferrer nofollow" target="_self">Binance hints at stock perps in push to join global tokenized equities race</a>
<h2 id="binance-s-one-app-strategy">Binance’s one‑app strategy</h2>
Delphi highlights Binance as the clearest example of the monolithic super app play, arguing it mirrors the WeChat‑style “one interface, infinite utility” model.&nbsp;
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 <img alt="Kraken, DApps, Cryptocurrency Exchange, Binance" src="https://s3.cointelegraph.com/uploads/2025-12/019b2756-03d2-7475-a90e-b969ac9d3900.jpg" title="">
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 Source: <a href="https://x.com/0xdaft/article/2000718983788708015/media/2000543370394128384" rel="noopener noreferrer nofollow" target="_blank">Delphi Digital</a>
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What began as a pure trading venue has steadily expanded into adjacent functions: spot and <a href="https://cointelegraph.com/learn/articles/crypto-derivatives" rel="noopener noreferrer nofollow" target="_self">derivatives trading</a>, earn products, lending and <a href="https://cointelegraph.com/learn/articles/defi-staking-proof-of-stake-pos-coins" rel="noopener noreferrer nofollow" target="_self">staking</a>, payments via Binance Pay, a Web3 wallet and institutional services all nested inside one dense interface.
Related: <a href="https://cointelegraph.com/news/binance-junior-kids-crypto-app-community-reaction" rel="noopener noreferrer nofollow" target="_self">Binance’s new ‘Junior’ app draws mixed reactions over kids entering crypto</a>
<h2 id="kraken-s-constellation-approach">Kraken’s constellation approach</h2>
By contrast, Delphi describes Kraken as pursuing a federated “constellation” model built on a shared spine of liquidity, custody and identity.
Instead of forcing every user into one crowded app, Kraken is rolling out specialist front ends: Inky, an entertainment‑first memecoin app; Krak, remittances and payments with stablecoins and yield; and Kraken Pro for classic, deep‑chart trading.
<figure>
 <img alt="Kraken, DApps, Cryptocurrency Exchange, Binance" src="https://s3.cointelegraph.com/uploads/2025-12/019b2755-14ff-7e1e-8b54-d726a6ca30c3.jpg" title="">
 <figcaption style="text-align: center;">
 Source: <a href="https://x.com/0xdaft/article/2000718983788708015/media/2000543370394128384" rel="noopener noreferrer nofollow" target="_blank">Delphi Digital</a>
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The idea, according to Delphi, is to unbundle the UI but rebundle everything behind the scenes, so Kraken remains the underlying distribution rail even as user experiences fragment.
Related: <a href="https://cointelegraph.com/news/kraken-backed-finance-2025-acquisition-xstocks-tokenization" rel="noopener noreferrer nofollow" target="_self">Kraken adds Backed Finance to 2025 acquisition streak, brings xStocks in-house</a>
<h2 id="how-coinbase-okx-and-others-fit-in">How Coinbase, OKX, and others fit in</h2>
Delphi found that other majors are edging toward the same distribution‑layer role, even if they avoid the “super app” label.
Coinbase has pushed deeper into <a href="https://cointelegraph.com/explained/what-are-smart-contract-wallets" rel="noopener noreferrer nofollow" target="_self">smart wallets</a>, onchain discovery, staking and payments, positioning itself as a regulated, consumer‑friendly hub for both trading and Web3 access.&nbsp;
OKX, Bybit and others are pairing centralized trading with in‑app Web3 wallets, <a href="https://cointelegraph.com/news/nft-market-rebound-after-1-2b-wipeout-crypto-crash" rel="noopener noreferrer nofollow" target="_self">NFT markets</a>, and DeFi access, effectively bundling onchain rails around their existing user bases.
Related: <a href="https://cointelegraph.com/news/standard-chartered-coinbase-expand-institutional-crypto-partnership" rel="noopener noreferrer nofollow" target="_self">Standard Chartered, Coinbase deepen alliance to build institutional crypto infrastructure</a>
<h2 id="what-s-at-stake">What’s at stake?</h2>
Delphi argues that beneath the product launches is a bigger fight over who controls discovery for third‑party apps and protocols, and how regulators classify these platforms.
A single, all-in-one super app consolidates risk and oversight in one place, offering unmatched convenience. A federated, multi‑app model spreads out user interfaces while keeping control of the plumbing.&nbsp;
Whichever design wins could go a long way to deciding who becomes crypto’s default distribution layer in the next cycle, and on whose terms the next hundred million users join.

Crypto’s ‘super app’ race is on as industry enters aggregation era: Report

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