If you want to break into the S Korea market you need a Korean lead. Started a marketing community on Telegram and we hosted a sharing session with building Mantle's Korea strategy and community from scratch in just 2 years! Watch here:<a href="https://x.com/nonplayablecin/status/1980623501297152301" rel="noopener noreferrer nofollow"> https://x.com/nonplayablecin/status/1980623501297152301</a> Key facts - The Korean crypto market is 1/3 of the stock market with 9.7 million account holders. - The perceptions of crypto has evolved from gambling to a reliable collateral due to regulation and institutional interest - 1 in 5 investors (especially those in their 50s) buy crypto for their next generation What changed? - After the Terra-Luna incident, regulation and communication from the government built increased trust from Korean users - The entire financial sector has evolved and modernized which increased users. It's now easier and faster to connect bank accounts, so people will do it. - Upbit and Bithumb increased users stickiness and onboarded new users through mobile UX updates How do I target Korea? - The report highlights Youtube being the main source of information in S Korea, with x being last. It's important to have information on naver and naver cafe. - Localize your content!!!! - Being mobile-first is also critical, 75% of users in their 20s use mobile for trading - Meaningful partnerships with local businesses make a big different. Korea users are crypto native, they can smell a superficial collab from a mile away TL;DR To win in Korea, you need: A local lead who knows the landscape A long-term community strategy, not a fly-in one-time activation Localized content + mobile UX focus At Plume we've been building a strategy to increase our Korea brand presence from localized content on Naver to billboards throughout Gangnam and Lotte World. We got a glimpse of the energy at KBW, excited to continue expanding into Korea. Really proud of how our marketing community is shaping up - knowledge &amp; resource sharing at its best.

Breaking into the Korea Retail Market 🇰🇷 GTM insights

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Other articles published on Oct 28, 2025

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