Ethereum

Avail

2024

Lens

<ul>
  
 <li>Avail's partnership with Lens aims to transform social media by boosting scalability and user control on decentralized networks.</li>   
 <li>Lens Protocol and Avail’s collaboration will enable more open, user-centric social apps by integrating advanced data solutions.</li>   
 <li>With Avail DA, Lens Protocol will support high transaction volumes, making decentralized social networks more efficient and resilient.</li> 
</ul>   
<p>Avail Project has <a href="https://t.co/95HDTNBaZT" target="_blank" rel="noreferrer noopener">announced</a> a collaboration with Lens Protocol, aiming to transform onchain social media. This partnership seeks to advance a vision of an open and equitable internet by enhancing user-centric social apps such as hey and orb. Avail DA's robust data availability solution will bolster Lens Protocol, enabling it to handle the high transaction throughput essential for social networks.</p>   
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   https://twitter.com/AvailProject/status/1835999318249181194 
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<h3 class="wp-block-heading" id="h-addressing-centralization-and-data-challenges"><strong>Addressing Centralization and Data Challenges</strong></h3>   
<p>Currently, social networks generate immense amounts of data, including posts, likes, comments, and connections. Traditional centralized systems manage these interactions but often at the expense of user control.</p>   
<p>Consequently, most online social activity occurs within the confines of a few major companies. However, such centralized control is increasingly criticized for limiting user participation and monetization opportunities.</p>   
<p>To address these issues, Lens Protocol has integrated with ZKsync’s ZK stack to scale its execution layer efficiently. Yet, managing and storing transaction data remains a challenge. Posting all transaction data to Ethereum is economically unfeasible for social networks, even with improvements like EIP-4844. Hence, Avail DA provides a crucial solution by connecting ZKsync and Ethereum, enabling Lens to build a modular blockchain with enhanced throughput at a lower cost.</p>   
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 <img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeFMUtx6xqTMfhnjBkLUvy3qmigB_NO9UHfNYO_e1CeTpGuzjPJqMjnYFGvKaz_objrP1oRXwg3P9wbNx4i5QciLBrWIjmGtuqDfj_OAwlHnlcW0PwCKPUqJCyi7XMPP0Rro5oUmGUQGSv3anykhjhe6wRi?key=ZAxEuwYiRLXwrrlqd-dnFw" alt="">
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<p>Source: <a href="https://dune.com/sixdegree/lens-protocol-ecosystem-analysis?ref=blog.availproject.org" target="_blank" rel="noreferrer noopener">dune.com</a></p>   
<h3 class="wp-block-heading" id="h-enhancing-efficiency-and-user-experience"><strong>Enhancing Efficiency and User Experience</strong></h3>   
<p>Moreover, the integration of Avail DA allows Lens to support social apps with greater efficiency and resilience. By opening <a href="https://cryptonewsland.com/nostr-launches-damus-app-on-apple-and-google-play-store/" target="_blank" rel="noreferrer noopener sponsored nofollow">social networks at the protocol level</a>, Lens enables users to interact across various apps while retaining their connections and social capital.&nbsp;</p>   
<p>This approach represents a shift from traditional models. For instance, if a platform like Instagram imposed additional costs to reach followers, users could seamlessly switch to an alternative app offering more freedom.</p>   
<p>Lens Protocol’s founder, Stani Kulechov, emphasized the importance of a scalable and resilient network. According to Kulechov, “Our goal is to create a network where participation and transparency are safeguarded, supporting ownership and unlocking new use cases.” Lens's choice of Avail DA aligns with this vision, offering a future-proof data availability solution that integrates seamlessly with the ZK stack.</p>   
<p>The collaboration is poised to benefit developers and users. With over half a million users and 40 million transactions already on Lens, the upcoming integration of Avail DA in Q4 2024 will enhance functionality and scalability. This partnership signifies a pivotal advancement in decentralized social technology, offering a unified Web3 foundation that promises to reshape the landscape of online social interactions.</p> 
<p>The post <a href="https://cryptonewsland.com/avail-and-lens-team-up-to-revolutionize-onchain-social-media-with-new-tech/">Avail and Lens Team Up to Revolutionize Onchain Social Media with New Tech</a> appeared first on <a href="https://cryptonewsland.com">Crypto News Land</a>.</p>

Avail and Lens Team Up to Revolutionize Onchain Social Media with New Tech

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