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<a href="https://bitcoinworld.co.in/goldman-sachs-plans-to-launch-tokenization-products-by-the-end-of-the-year/" title="Goldman Sachs Plans To Launch Tokenization Products By The End Of The Year" rel="nofollow"></a>
<ul> 
 <li style="font-weight: 400">Goldman Sachs’s global head stated the bank plans to launch three tokenization products by the end of 2024.&nbsp;</li> 
 <li style="font-weight: 400">He stated that Goldman Sachs would launch its products in the United States and Europe.</li> 
 <li style="font-weight: 400">The digital asset lead attributed the renewed interest in crypto to the high number of ETFs.</li> 
</ul> 
According to Matthew McDermott, <a href="https://www.goldmansachs.com/">Goldman Sachs</a>’ global head of digital assets, the investment bank is preparing to launch three new tokenization products in 2024.&nbsp; 
In an interview on July 10, McDermott revealed that the products would be available in Europe and the United States.&nbsp; 
He added that the products came after the 150-year-old banking behemoth noted growing interest from its clients in cryptocurrencies and other digital assets. 
Goldman Sachs reportedly plans to enter the crypto industry following its competitors’ footsteps. Matthew McDermott stated the move came after the bank noted a major uptick in its clients’ interest in digital assets. 
<h3 id="span-style-font-weight-400-goldman-sachs-prepares-to-make-a-move-in-crypto-span">Goldman Sachs Prepares To Make A Move In Crypto</h3> 
Goldman Sachs is said to be preparing to launch three tokenization products in Europe and the U.S.A. Matthew McDermott, Goldman’s Digital Asset Global lead, stated the move is due to the continued interest in digital assets. 
McDermott stated that the leading global investment banking and management firm plans to expand its crypto offering into tokenization.&nbsp; 
He added that Real-World Assets (RWA) such as real estate holdings and money market funds(MMFs) would be issued on private or private blockchains. 
McDermott specified the tokenization projects would launch by the end of 2024. He added that the tokenization launch would primarily occur with its major clients, including Europe.&nbsp; 
One project is reported to target the European debt market, while the other will focus on the U.S. fund market. The firm is also said to be setting up marketplaces for tokenized assets. 
McDermott also stated that the firm intends to focus on financial institutions rather than individual investors. He added that the new products would exclusively rely on permissioned blockchains.&nbsp; 
Sachs’ global digital assets lead mentioned that the Real-World Assets marketplace would stand out for its speed in execution and expand assets that can be used as collateral for securities. 
<h3 id="span-style-font-weight-400-mcdermott-shares-optimism-on-the-new-tokenization-products-span">McDermott Shares Optimism On The New Tokenization Products&nbsp;</h3> 
Franklin Templeton and Blackrock are reportedly also planning to join the tokenization industry.McDermott expressed his optimism about the firm’s projects, stating the key to its success would be designing products that attract venture capitalists. He also clarified that the bank held a digital asset summit in London to encourage feedback from investors. 
“There’s no point doing it just for the sake of it. The definite feedback is something that will actually change the nature of how they invest.” 
McDermott attributed the renewed interest in crypto to the increased number of digital asset exchange-traded funds(ETFs).&nbsp; 
More than ten Bitcoin ETFs have been listed this year alone. Regulators are also reportedly reviewing registrations for a few spot Ether ETFs. Market analysts speculate the Ether ETFs will start trading this month.

Goldman Sachs Plans To Launch Tokenization Products By The End Of The Year

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