Ethereum

Yield Guild Games

Asset manager VanEck was quick to celebrate its newly-approved spot Ether (<a href="https://cointelegraph.com/ethereum-price">ETH</a>) exchange-traded fund (ETF) with an arty 37-second advertisement coaxing viewers to “Enter the ether.”
VanEck posted its ad spot to X on May 23, roughly 30 minutes after the Securities and Exchange Commission <a href="https://cointelegraph.com/news/sec-spot-ether-etf-approved">approved its 19b-4 filing</a> for a spot Ether ETF alongside BlackRock, Fidelity, Grayscale, Franklin Templeton, ARK 21Shares, Invesco Galaxy, and Bitwise.
The SEC still needs to greenlight each ETF’s S-1 filing to begin trading, which analysts say could take as long as a few months.
“Could it be the fuel to a less centralized and open-source economy?” VanEck’s ad queries. “What could Ethereum be? That’s up to you and me.”
<blockquote class="twitter-tweet">
 enter the ether <a href="https://t.co/YXgKQFP5Nr">pic.twitter.com/YXgKQFP5Nr</a>— VanEck (@vaneck_us) <a href="https://twitter.com/vaneck_us/status/1793755768837251281?ref_src=twsrc%5Etfw">May 23, 2024</a>
</blockquote> 
The ad had over 1,000 reposts on X and was viewed 170,000 times at the time of writing.
The online reaction to the ad was largely positive. Yield Guild Games operating chief Colin Goltra <a href="https://x.com/Goltra/status/1793758777029833122" target="_blank" rel="noopener nofollow">said</a> the “commercial actually goes hard af [as fuck].”
Related: <a href="https://cointelegraph.com/news/sec-crypto-rule-banks-joe-biden-veto">Resolution overturning SEC crypto rule is on Biden’s desk — Now what?</a>
“Today boomers discover smart contracts for the first time [and] realize crypto can be more than digital gold,” <a href="https://x.com/0xMaveryk/status/1793763880985907468" target="_blank" rel="noopener nofollow">wrote</a> the anonymous co-founder of <a href="https://cointelegraph.com/news/degods-and-y00ts-nfts-are-bridging-off-solana-here-s-why">DeGods private club</a> X+ “Mav.”
Jito Foundation contributor Andrew Thurman, meanwhile, <a href="https://x.com/Blockanalia/status/1793757381651988957" target="_blank" rel="noopener nofollow">wrote</a> that Ether ETF’s advertises “to your bar buddy who took too many mushrooms and lived in a yurt for a year.”
VanEck released a <a href="https://cointelegraph.com/news/vaneck-launch-ethereum-futures-etf-ads-ahead-sec-approval">similar string of ads</a> in late September for its Ethereum Strategy ETF&nbsp;— tickered EFUT — an Ethereum futures ETF which launched a few days later on Oct. 2.
Currently, other asset managers who received 19b-4 approvals have not released ads, with only Grayscale and Bitwise <a href="https://x.com/Grayscale/status/1793758037121106044" target="_blank" rel="noopener nofollow">acknowledging</a> the <a href="https://x.com/BitwiseInvest/status/1793753848193876202" target="_blank" rel="noopener nofollow">approvals</a> in X posts.
Magazine: <a href="https://cointelegraph.com/magazine/bitcoin-etf-coinbase-honeypot-hackers-government-trezor-ceo/">Bitcoin ETFs make Coinbase a ‘honeypot’ for hackers and governments — Trezor CEO</a>

VanEck drops new Ethereum ETF ad within an hour of SEC approval

Cointelegraph

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