Bitcoin ETF

Bitcoin

A new <a href="https://www.blackrock.com/za">BlackRock</a> spot Bitcoin ETF advertisement was praised for its clever approach in appealing to the wealthy boomer market. ``My god this is a great Boomer ad for Blackrock BTC ETF,``&nbsp;<a href="https://twitter.com/Darky999/status/1746628020818022908">said</a> Chris Dark, founder and managing partner of Fourth Turning Investments, on X. ``Absolutely everything that will drive BTC maxis insane. The ad is so boring it’s brilliant (for the intended audience).'' 
<img src="https://www.investopedia.com/thmb/m4jsTOeRg-AmRdSqNSMm1nLs69M=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-1441467099-6fea6e81a2454f10ab5c34c9d0fe5bd9.jpg" alt="BlackRock Files for a Spot Bitcoin ETF"> 
<h2 id="span-style-font-weight-400-blackrock-focuses-on-bitcoin-s-value-in-its-ad-span">Blackrock Focuses On Bitcoin’s Value In Its Ad</h2> The world's biggest asset manager released its first video advertisement for its newly launched iShares Bitcoin Trust ETF (IBIT) on Jan. 11. In the video, BlackRock’s US head of thematics and alternative ETFs, Jay Jacobs, outlined Bitcoin’s value proposition. He also explained how investors can gain exposure to the leading cryptocurrency through the asset manager’s ETF. https://twitter.com/AlexOttaBTC/status/1746561804615000253 The almost two-minute-long video then continued with the BlackRock executive stating that IBIT is easily accessible. Jacobs also highlighted that it removes operational burdens and is issued by BlackRock’s reputation and expertise in the ETF space. “This is how you market to rich boomers, folks,'' said Bloomberg ETF analyst Eric Balchunas in an X <a href="https://x.com/EricBalchunas/status/1746624788326388168">post</a>. ``The calm disposition, easy to understand inv case, soft new age music, suit with no tie.. everything about it says `it’s ok now, the adults are here.'”&nbsp; Fred Krueger, a digital asset investor, also praised BlackRock’s advertisement and <a href="https://twitter.com/dotkrueger/status/1746633856994955455">said</a> it is more palatable for “wealthy boomers.” He added&nbsp; that his generation of wealthy investors will be “happily adding IBIT and FBTC” to their portfolios.&nbsp; He even went on to predict that Wall Street will do a better job of marketing Bitcoin than Bitcoin enthusiasts themselves. At the core of this belief is the trust that wealthy boomer investors have in BlackRock and Fidelity.&nbsp; Krueger concluded the post by calling the spot <a href="https://insidebitcoins.com/news/vanguard-customers-threaten-to-close-accounts-as-fund-management-titan-refuses-to-sell-spot-bitcoin-etfs">Bitcoin</a> ETF approvals a “Wall Street take-over.” As a result, he is confident that “resistance will be futile.” 
<h2 id="span-style-font-weight-400-ibit-records-over-1-billion-in-trading-volume-during-its-first-day-span">IBIT Records Over $1 Billion In Trading Volume During Its First Day</h2> https://twitter.com/EricBalchunas/status/1745482003309363499 BlackRock, along with Fidelity and Grayscale, <a href="https://insidebitcoins.com/news/blackrock-fidelity-and-grayscale-dominate-spot-bitcoin-etf-trading-on-first-day">led the charge</a> during the first day of trading for multiple spot Bitcoin ETF products on Jan. 11. In its first day of trading, BlackRock's IBIT was the top performer in terms of trading with more than $1 billion. This was a remarkable 22% of the collective trading volume recorded on the first day of spot Bitcoin ETF trading. 
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BlackRock Spot Bitcoin ETF Ad Targeting Wealthy Boomers Praised As “So Boring It’s Brilliant”

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