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Head of Digital Assets at Goldman Sachs, Matthew McDermott, has projected a massive growth in the cryptocurrency market in 2024. McDermott shared these positive predictions in<a href="https://www.foxbusiness.com/technology/digital-asset-markets-poised-grow-in-2024-goldman-sachs-exec-says" target="_blank" rel="noopener nofollow"> a recent interview with Fox Business</a>, expressing much optimism in the future of digital assets.&nbsp; 
<h2 id="goldman-exec-expects-spot-etfs-to-gradually-boost-institutional-demand-for-crypto-assets">Goldman Exec Expects Spot ETFs To ‘Gradually’ Boost Institutional Demand For Crypto Assets</h2> 
Speaking to Fox Business, McDermott has backed the continuous growth of cryptocurrencies as he foresees a rise in the institutional adoption of these assets.&nbsp; 
Notably, the Goldman executive shares popular sentiment with many crypto enthusiasts that the approval of a Bitcoin or<a href="https://www.newsbtc.com/news/bloomberg-experts-timeline-ethereum-etf/" target="_blank" rel="noopener "> Ethereum spot ETF</a> will open up the digital asset ecosystem to more institutional investors who are weary of the market volatility attached to direct crypto investments.&nbsp; 
McDermott said: 
<blockquote>
 One, it broadens and deepens the liquidity in the market. And why does it do that? It does that because you’re actually creating institutional products that can be traded by institutions that don’t need to touch the bare assets. And I think that, to me, that opens up the universe of the pensions, insurers, etc.&nbsp;
</blockquote> 
However, McDermott has cautioned crypto enthusiasts against expecting a sudden impact of crypto spot ETFs. He believes the anticipated increased demand and price rise will be a gradual process that will occur over the course of 2024.&nbsp; 
The US Securities and Exchange Commission (SEC) is expected to grant approval orders to several <a href="https://www.newsbtc.com/coinbase/coinbase-custody-head-departs-as-crypto-giant-prepares-for-bitcoin-etf-services/" target="_blank" rel="noopener ">Bitcoin spot ETF</a> applications in the coming weeks following discussions between the regulator and multiple asset managers. Bloomberg analyst Eric Balchunas has set a potential decision window of January 8 – January 10, stating there is a 90% chance the SEC finally delivers a verdict on these various applications putting an end to the 6-months chronicle. 
<h2 id="asset-tokenization-in-2024">Asset Tokenization In 2024</h2> 
In addition to potential crypto spot ETFs, McDermott also mentioned a potential increase in commercial blockchain application as another contributing factor to his projected rise in institutional demand for digital assets. 
Particularly, he spoke about an improvement in existing tokenization systems, which can lead to the creation of secondary liquidity on blockchains. 
He said: 
<blockquote>
 When I think about tokenization, which is obviously a topic that’s kind of talked about quite extensively, I think for me next year what we’ll start to see is the development of marketplaces. So where we start to see scale adoption, particularly across the buy side in the context of investors. And that’s because we’ll start to see the emergence of secondary liquidity on chain, and that’s a key enabler. So for me, that’s one of the key developments for next year.”
</blockquote> 
At the time of writing, the entire crypto ecosystem is valued at $1.602 trillion, with a 15.09% gain in the last month. The market’s leader Bitcoin currently trades at $42,082, having declined by 1% in the past day. 
<img loading="lazy" decoding="async" class="aligncenter" src="https://www.tradingview.com/x/JjAAcNtn/" alt="Goldman Sachs" width="1479" height="893">

Goldman Sachs Exec Predict Massive Growth For Digital Assets In 2024

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