<p>Fiona Murray, the Managing Director overseeing the Asia-Pacific region (APAC) at enterprise blockchain firm Ripple, envisions a substantial uptick in institutional adoption of cryptocurrencies in the upcoming year.</p><h2 id="header-0">Emphasis on Asia</h2><p>Murray set out her predictions for the coming year in a <a href="https://x.com/Ripple/status/1736821445114966249?s&#61;20" rel="noopener noreferrer nofollow">thread</a> of posts on the X social media platform on Monday. This foresight coincides with a notable upswing in interest from traditional financial institutions within the digital currency market, especially in the APAC region.</p><p>Murray predicts an unprecedented surge in cryptocurrency adoption within financial institutions, underscoring a shifting landscape where companies increasingly leverage cross-border payment solutions powered by blockchain technology. She wrote:</p><p>”Entering 2024, we are expecting to see a surge in institutional adoption of crypto by financial institutions, especially in the APAC region. This includes the greater usage of cross-border payments among companies.”</p><h2 id="header-1">Web2 firms to integrate blockchain</h2><p>This departure from traditional payment methods signifies a growing confidence in the security and efficiency offered by digital currencies. Ripple’s APAC executive emphasizes the escalating investments by well-established Web2 companies and legacy payment institutions as they integrate blockchain utility into their offerings.</p><p>“More than ever, leading Web2 companies and legacy payments institutions are investing resources to integrate blockchain utility into their services — ‘Nearly half of APAC finance leaders expect blockchain to have a significant impact on business in the next 3 years.’” she stated.</p><p>This positive outlook is reinforced by proactive measures taken by countries like Singapore and Hong Kong, positioning themselves as global leaders in cryptocurrency and blockchain adoption.</p><h2 id="header-2">Crypto ETFs</h2><p>The continued rollout of crypto exchange-traded funds (ETFs) adds to the level of institutional adoption that has occurred in 2023 and is likely moving forward into 2024. Hong Kong has been the regional leader in this regard within APAC. The Hong Kong Stock Exchange was the <a href="https://www.hkex.com.hk/News/News-Release/2022/221216news?sc_lang&#61;en" rel="noopener noreferrer nofollow">first platform</a> in Asia to offer crypto asset exposure by way of an ETF in December of last year. Since then, several such ETFs have been listed within the Chinese autonomous territory.</p><p>Last month, multinational investment bank UBS <a href="https://medium.com/&#64;coinness.gl/ubs-extends-crypto-etf-access-to-clients-in-hong-kong-96c84ec455ae" rel="noopener noreferrer nofollow">joined</a> industry peers like HSBC in following suit to offer institutional clients access to crypto-linked ETFs. Going into 2024, most industry commentators seem to be convinced that the emergence of BlackRock, the world’s largest asset manager, in promoting a spot bitcoin ETF in the United States means that approval is likely over the course of the next few months. That milestone will undoubtedly have positive reverberations for institutional digital asset adoption in the APAC region also.</p><h2 id="header-3">Strategic importance of APAC</h2><p>The APAC region holds strategic importance for Ripple’s expansion plans, given its rapid technological advancement and openness to innovation. In Singapore, the company <a href="https://medium.com/&#64;coinness.gl/ripple-receives-in-principle-approval-from-singaporean-regulator-25a3659fb5a0" rel="noopener noreferrer nofollow">received</a> “in principle” approval from the Monetary Authority of Singapore in June. That was <a href="https://medium.com/&#64;coinness.gl/ripple-expands-in-asia-pacific-with-full-license-to-operate-in-singapore-32fc27953564" rel="noopener noreferrer nofollow">upgraded</a> to full license approval in October.</p><p>Singapore and Hong Kong, among other countries in the region, have emerged as frontrunners in the global cryptocurrency market, fostering regulatory environments conducive to blockchain innovation.</p><p>These factors underscore the region’s crucial role in Ripple’s global strategy, aligning with the company’s vision and objectives as it seeks to grow its business.</p>

Ripple APAC executive predicts institutional adoption surge in 2024

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