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<ul>
 <li>Puma’s Web3 campaign sells 16,000 blockchain-linked shoes, defying industry skepticism.</li>
 <li>Going phygital. Puma’s Roc Nation partnership pioneers Web3 success in sneaker industry.</li>
 <li>Puma’s authentic Web3 approach achieves a 90% opt-in rate, signaling a shift in industry dynamics.</li>
</ul>
<p>In a groundbreaking move, Puma’s Web3 initiatives proved successful with its latest phygital campaign. The prominent sports brand sold 16,000 <a href="https://cryptonewsland.com/puma-releases-130-crypto-sneakers-with-rapper-jay-z/" target="_blank" rel="noopener noreferrer nofollow">blockchain-linked shoes</a> in a campaign with Roc Nation and Legitimate.</p>
<p>Bridging physical and digital, the campaign, celebrating Puma’s 50th anniversary, introduced unique shoe versions tied to mixtape evolution. Each pair featured exclusive content from Roc Nation artists, using blockchain technology.</p>
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   <p lang="en" dir="ltr">.<a href="https://twitter.com/LegitimateTech?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">@LegitimateTech</a> is able to provide the best experience for <a href="https://twitter.com/PUMA?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">@PUMA</a> customers, thanks to Avalanche's high-performance blockchain infrastructure.<br><br>People buying PUMA sneakers can simply tap their mobile devices to instantly expand into exclusive, curated digital experiences. <a href="https://t.co/AoETUeKOji" rel="noopener noreferrer nofollow">https://t.co/AoETUeKOji</a></p>— Avalanche <img src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f53a.png" alt="🔺" class="wp-smiley" style="height: 1em; max-height: 1em;"> (@avax) <a href="https://twitter.com/avax/status/1727416720388710729?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">November 22, 2023</a>
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<p>This phygital product is brought to the Puma-community by Legitimate Tech. Built on the <a href="https://www.avax.network/" target="_blank" rel="noopener noreferrer nofollow">Avalanche</a> blockchain network, Legitimate <a href="https://cryptonewsland.com/avalanche-surges-31-can-it-break-22-and-spark-a-60-rally/" target="_blank" rel="noopener noreferrer nofollow">provides the best experience</a> for Puma’s customers.</p>
<p>Despite industry skepticism, Puma’s campaign dispels Web3 critiques, achieving a 90% opt-in rate and a 65% marketing communication open rate, three times the industry standard.</p>
<p><a href="https://us.puma.com/us/en" target="_blank" rel="noopener noreferrer nofollow">Puma</a>‘s strategic approach underscores the importance of brand authenticity and cultural relevance, appealing to tech-savvy audiences. The campaign’s success signals a shift in Web3 adoption, especially in industries like sneakers, recognizing the revenue potential through NFTs and blockchains.</p>
<p>Puma’s commitment to engaging consumers globally, with a 20-country reach, highlights the campaign’s broader impact beyond its U.S. focus. Now with this latest initiative, every user buying a Puma sneaker can simply tap their devices to instantly expand onto an exciting and exclusive digital curated experience.</p>
<p>As artificial intelligence transforms industries, the metaverse proves instrumental in connecting brands with diverse audiences, solidifying Puma’s position as a pioneer in the evolving landscape of Web3 initiatives.</p>
<h4 class="wp-block-heading" id="h-read-also">Read Also</h4>
<ul class="wp-block-yoast-seo-related-links">
 <li><a href="https://cryptonewsland.com/sportswear-giant-puma-rewards-nft-holders-with-puma-nitro-tokens/" rel="noopener noreferrer nofollow">Sportswear Giant Puma Rewards NFT Holders With PUMA Nitro Tokens</a></li>
 <li><a href="https://cryptonewsland.com/puma-releases-130-crypto-sneakers-with-rapper-jay-z/" rel="noopener noreferrer nofollow">Puma Releases $130 Crypto Sneakers With Rapper Jay-Z</a></li>
 <li><a href="https://cryptonewsland.com/puma-x-final-fantasy-xiv-apparel-collection-to-launch-soon/" rel="noopener noreferrer nofollow">Puma x Final Fantasy XIV Apparel Collection To Launch Soon</a></li>
 <li><a href="https://cryptonewsland.com/adidas-to-launch-ai-avatar-creation-platform/" rel="noopener noreferrer nofollow">Adidas to Launch AI Avatar Creation Platform</a></li>
 <li><a href="https://cryptonewsland.com/avalanche-rocks-the-internet-with-105-surge-in-daily-users/" rel="noopener noreferrer nofollow">Avalanche Rocks the Internet with 105% Surge in Daily Users</a></li>
</ul>
<p>The post <a href="https://cryptonewsland.com/puma-goes-phygital-sells-16k-blockchain-linked-shoes-built-on-avalanche/" rel="noopener noreferrer nofollow">PUMA Goes Phygital, Sells 16K Blockchain-Linked Shoes Built on Avalanche</a> appeared first on <a href="https://cryptonewsland.com" rel="noopener noreferrer nofollow">Crypto News Land</a>.</p>

PUMA Goes Phygital, Sells 16K Blockchain-Linked Shoes Built on Avalanche

Crypto News Land

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