Gucci

The Sandbox

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Cosmos

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 <p class="is-style-lead">Like the real-life exhibition, Gucci’s new initiative with The Sandbox lets visitors explore the brand’s history.</p>
 <p>While the hype surrounding the metaverse seems to perish, the famous Italian luxury fashion brand Gucci is doubling down on its virtual reality strategy with a new initiative in collaboration with The Sandbox (SAND), a blockchain-based gaming platform.</p>
 <p>In a blog announcement on Nov. 8, 2023, The Sandbox said the new Gucci Cosmos Land immersive hub will allow its visitors to explore “decades of iconic designs, offering a captivating exploration of their origins.”</p>
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  <p>“Set within a reimagined London exclusively for Gucci, this adventure is a tribute to the brand’s beginnings and an homage to its enduring creativity.”</p> <cite>The Sandbox</cite>
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 <p>By exploring each section of the exhibition, visitors can learn a unique aspect of the Gucci story, from its principles since its founding in 1921 to its inspirations and creativity, The Sandbox said.</p>
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   Gucci’s virtual exhibition on The Sandbox | Source: The Sandbox
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 <p>As part of the initiative, The Sandbox players can customize their avatars with new skins inspired by the Gucci Cosmos exhibition, including a look from Creative Director Sabato De Sarno’s debut fashion show.</p>
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  <svg class="cn-block-related-link__icon icon" aria-hidden="true"><use xlink:href="#"></use>
  </svg> <span class="cn-block-related-link__prefix"> You might also like: </span> Gucci dives into web3 with its recent Yuga Labs partnership
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 <p>Following the announcement, SAND price briefly jumped 7%, surging to $0.41, as per data from CoinGecko.</p>
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   Gucci skins for virtual avatars in The Sandbox | Source: The Sandbox
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 <p>For Gucci, the latest exhibition is yet another attempt to dive deep into the metaverse industry as the Florence-based fashion house has already made a foray into the yet nascent market.</p>
 <p>In October 2022, Gucci became the first major fashion and luxury brand to secure virtual land on The Sandbox. The fashion house also introduced Gucci Vault, an experimental area for non-fungible tokens (NFTs), vintage goods such as Gucci bags, and up-and-coming virtual developers in The Sandbox.</p>
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  <svg class="cn-block-related-link__icon icon" aria-hidden="true"><use xlink:href="#"></use>
  </svg> <span class="cn-block-related-link__prefix"> Read more: </span> Gucci premieres Milan Fashion Week in the metaverse
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<p>Source: <a rel="noopener noreferrer nofollow" target="_blank" href="https://thebittimes.com/sand-jumps-7-as-gucci-launches-cosmos-land-experience-tbt69640.html">https://thebittimes.com/sand-jumps-7-as-gucci-launches-cosmos-land-experience-tbt69640.html</a></p>

SAND jumps 7% as Gucci launches Cosmos Land experience

TheBitTimes

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