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<p>Hong Kong’s Animoca brands, a gaming and metaverse venture capital firm, is embarking on a partnership with Saudi Arabia’s NEOM Investment Fund, focusing on pioneering Web3 initiatives.</p><p>Animoca <a href="https://www.animocabrands.com/animoca-brands-and-neom-announce-strategic-partnership-and-investment" rel="noopener noreferrer nofollow">announced</a> the initiative via a statement published to its website on Monday. NEOM is an ambitious project aiming to create a futuristic urban oasis in northwest Saudi Arabia, serving as a nexus for technology, commerce, entertainment, and tourism. It is planning to invest $50 million in Animoca.</p><h2 id="header-0">Developing Web3 service capabilities</h2><p>This collaboration will see Animoca harness its expertise to develop Web3 service capabilities with broad global applications in tandem with NEOM, aligning with NEOM’s vision of becoming a cutting-edge tech hub of the future.</p><p>Animoca Brands has been a prominent player in the Web3 investment arena for several years. In July 2022, the company’s valuation soared to $6 billion, with backing from notable entities such as Singapore’s state investment fund, Temasek. Despite its ambitious goal to secure $2 billion for its metaverse fund in November of the same year, those expectations were significantly tempered following the FTX collapse. Consequently, in March, Animoca <a href="https://medium.com/&#64;coinness.gl/animoca-brands-holding-3-4b-in-cash-and-reserves-1ae6a0565fe5" rel="noopener noreferrer nofollow">revised</a> its target to a more modest $800 million.</p><h2 id="header-1">In-house market making</h2><p>A <a href="https://www.theblock.co/post/259751/animoca-brands-has-been-pitching-an-in-house-market-making-service-to-crypto-startups" rel="noopener noreferrer nofollow">report</a> by The Block on Friday revealed that Animoca has been making efforts to pitch an in-house market making service to fledgling Web3 businesses within its portfolio. That service has been presented by the company to more than 400 startup projects in which it has been an investor over recent months.</p><p>The key market makers in the crypto space include Wintermute, Keyrock, and GSR. This move by Animoca potentially puts Animoca in direct competition with these primary crypto-sector market makers. An in-house digital asset team has been tasked with offering the service. An Animoca spokesperson stated:</p><p>“Its primary role, much like the treasury teams in many large corporations, is to optimize the utilization of the company’s balance sheet. The team does conduct market-making to ensure there is enough buy/sell liquidity for certain tokens, which is similar to the function that third-party market makers conduct, except that we choose to perform this in-house for scale and efficiency.”</p><h2 id="header-2">Saudi diversification</h2><p>As part of its Vision 2030 initiative, Saudi Arabia has been looking to diversify away from its predominantly oil-based economy. In an interview last month, Animoca Brands Founder Yat Siu outlined that the Middle Eastern country is <a href="https://medium.com/&#64;coinness.gl/saudi-arabia-looks-to-diversify-through-web3-b596b42a88aa" rel="noopener noreferrer nofollow">embracing</a> new technologies such as artificial intelligence (AI) and blockchain, encompassing blockchain-based gaming and Web3.</p><p>In July it <a href="https://medium.com/&#64;coinness.gl/hong-kong-and-saudi-arabia-collaborate-on-tokenization-and-payments-db251c57db1a" rel="noopener noreferrer nofollow">emerged</a> that the Saudi Central Bank (SAMA) and the Hong Kong Monetary Authority (HKMA) were looking to extend the level of collaboration between the two territories relative to international payments and tokenization.</p><p>This renewed interest from state-backed funds in Animoca suggests a potential shift in the Web3 venture capital landscape, coinciding with broader indications of a thaw in the crypto winter. The collaboration with NEOM and the injection of $50 million underscore the growing recognition of Web3’s potential, cementing Animoca Brands’ position as a key player in the ever-developing Web3 space.</p>

Saudi Arabia’s NEOM Forms $50M Animoca Brands Partnership

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