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 <p class="is-style-lead">Insomnia Labs has partnered with several companies to incorporate web3 elements into brand loyalty.</p>
 <p>New York-based technology firm Insomnia Labs on Oct. 18 announced a partnership with several web3 companies, including Co:Create, Smart Token Labs, Cookie3, and Crossmint, to launch a brand loyalty initiative dubbed Loyalty+.</p>
 <p>In a statement shared with crypto.news, Insomnia Labs described the new initiative as leveraging an array of web3 technologies, such as blockchain, non-fungible tokens (NFTs), and artificial intelligence, to transform traditional loyalty systems.</p>
 <p>The platform offers a unified online portal where customers can view and redeem points from various loyalty schemes. In addition, it provides personalized experiences through on-chain and off-chain data insights, ensuring unique user engagements.</p>
 <p>According to Insomnia’s statement, the Loyalty+ ecosystem will utilize a specialized API from Co:Create to integrate gamification elements. Moreover, Smart Token Labs will ensure the creation of user identities and the transition from traditional web platforms to the web3 ecosystem.</p>
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 <p>Analytics provider, Cookie3, will maximize customer engagement with tailored user journeys, and Crossmint will ensure interoperability in both traditional and digital finance realms by offering an NFT checkout solution.</p>
 <p>Insomnia Labs’ CEO, Billy Huang, highlighted the initiative’s mission:</p>
 <blockquote class="wp-block-quote">
  <p>“Loyalty+ isn’t just a product; it’s a paradigm <a rel="noopener noreferrer nofollow" title="shift" href="https://thebittimes.com/tag/shift.html">shift</a> in how <a rel="noopener noreferrer nofollow" title="loyalty" href="https://thebittimes.com/tag/loyalty.html">loyalty</a> is perceived and executed in the modern digital era.”</p> <cite>Billy Huang, CEO, Insomnia Labs</cite>
 </blockquote>
 <p>Underpinning Loyalty+ is blockchain technology and platform interoperability, which replaces the traditional silos associated with multiple <a rel="noopener noreferrer nofollow" title="loyalty" href="https://thebittimes.com/tag/loyalty.html">loyalty</a> programs, opening avenues for cross-<a rel="noopener noreferrer nofollow" title="brand" href="https://thebittimes.com/tag/brand.html">brand</a> promotions and marketing campaigns.</p>
 <p>Since its inception in 2021, Insomnia Labs has partnered with <a rel="noopener noreferrer nofollow" title="brand" href="https://thebittimes.com/tag/brand.html">brand</a>s like L’Oréal’s NYX Professional Makeup, Under Armour, Coca-Cola, and web3 entities such as OpenSea, Web3 Ventures, and Polygon.</p>
 <p>Some analysts think such collaborations may reflect the growing interest in merging traditional and web3 aspects for a more enriched customer experience.</p>
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<p>Source: <a rel="noopener noreferrer nofollow" target="_blank" href="https://thebittimes.com/insomnia-labs-partners-with-web3-firms-for-brand-loyalty-shift-tbt67026.html">https://thebittimes.com/insomnia-labs-partners-with-web3-firms-for-brand-loyalty-shift-tbt67026.html</a></p>

Insomnia Labs partners with web3 firms for brand loyalty shift

TheBitTimes

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