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Insomnia Labs has partnered with several companies to incorporate web3 elements into brand loyalty. 
New York-based technology firm Insomnia Labs on Oct. 18 announced a partnership with several web3 companies, including Co:Create, Smart Token Labs, Cookie3, and Crossmint, to launch a brand loyalty initiative dubbed Loyalty+. 
In a statement shared with crypto.news, Insomnia Labs described the new initiative as leveraging an array of <a href="https://hbr.org/2022/05/what-is-web3" target="_blank" rel="noreferrer noopener">web3</a> technologies, such as blockchain, non-fungible tokens (NFTs), and artificial intelligence, to transform traditional loyalty systems. 
The platform offers a unified online portal where customers can view and redeem points from various loyalty schemes. In addition, it provides personalized experiences through on-chain and off-chain data insights, ensuring unique user engagements. 
According to Insomnia’s statement, the Loyalty+ ecosystem will utilize a specialized API from Co:Create to integrate gamification elements. Moreover, <a href="https://crypto.news/edcon-2023-unveils-open-loyalty-solution-from-smart-token-labs/" target="_blank" rel="noreferrer noopener">Smart Token Labs</a> will ensure the creation of user identities and the transition from traditional web platforms to the web3 ecosystem. 
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Analytics provider, Cookie3, will maximize customer engagement with tailored user journeys, and <a href="https://medium.com/crossmint/what-is-crossmint-5f98b97299a7" target="_blank" rel="noreferrer noopener">Crossmint</a> will ensure interoperability in both traditional and digital finance realms by offering an <a href="https://crypto.news/what-are-nfts-and-what-will-they-become/" target="_blank" rel="noreferrer noopener">NFT</a> checkout solution. 
Insomnia Labs’ CEO, Billy Huang, highlighted the initiative’s mission: 
<blockquote class="wp-block-quote"> 
 “Loyalty+ isn’t just a product; it’s a paradigm shift in how loyalty is perceived and executed in the modern digital era.” <cite>Billy Huang, CEO, Insomnia Labs</cite>
</blockquote> 
Underpinning Loyalty+ is blockchain technology and platform interoperability, which replaces the traditional silos associated with multiple loyalty programs, opening avenues for cross-brand promotions and marketing campaigns. 
Since its inception in 2021, Insomnia Labs has partnered with brands like L’Oréal’s NYX Professional Makeup, Under Armour, <a href="https://crypto.news/coke-studio-launching-at-crypto-com-arena-via-coca-cola/" target="_blank" rel="noreferrer noopener">Coca-Cola</a>, and web3 entities such as OpenSea, Web3 Ventures, and Polygon. 
Some analysts think such collaborations may reflect the growing interest in merging traditional and web3 aspects for a more enriched customer experience. 
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Insomnia Labs partners with web3 firms for brand loyalty shift

crypto.news

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