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<p>SK Planet, the data and tech subsidiary of South Korean conglomerate SK Group, <a href="https://www.news1.kr/articles/5197681" rel="noopener noreferrer nofollow">announced</a> last week that it is conducting a non-fungible token (NFT) event called “The Hero’s Journey.” This event is a collaborative effort with T1 Entertainment and Sports, the company behind League of Legends (LoL) team T1. T1 Entertainment and Sports is a global esports joint venture established by American company Comcast Spectacor and SK Telecom, the telecommunications subsidiary of SK Group.</p><p>This event coincides with the 2023 League of Legends World Championship (Worlds 2023), taking place in Korea from October 10 to November 19 (local time).</p><h2 id="header-0">Mission-based adventure</h2><p>The NFT promotion, running until December 3, promises a unique and rewarding experience for users. LoL and NFT enthusiasts are encouraged to complete five missions and earn NFTs at various physical locations related to T1, a participant in Worlds 2023.</p><p>These locations include T1’s headquarters, Base Camp, Café &amp; Arena, and HiKR Ground. To complete their missions, visitors can collect stamps from each site, sign up for a T1 membership, and either attend a Worlds 2023 game at the stadium or join the viewing party.</p><p>Anyone who has downloaded UPTN Station, the digital wallet launched in June by SK Planet, can join this promotional event, with the chance to receive rewards for each completed mission. Rewards include NFTs of LoL players like Lee “Faker” Sang-hyeok and Choi “Zeus” Woo-je, discounts on T1 memberships, vouchers for the T1 HQ SHOP, and free drink coupons.</p><p>Upon completing all five missions, participants will automatically be entered for a chance to win various prizes. These include AVAX tokens, player-signed jerseys, tickets to T1 CON — a fan meet-up with T1 players — and a T1 Bap invitation, which gives fans the opportunity to tour the T1 headquarters and enjoy a meal on-site.</p><h2 id="header-1">SK Planet’s NFT commitment</h2><p>Lately, SK Planet has been actively undertaking NFT endeavors. In June, it introduced an NFT membership program named “<a href="https://medium.com/&#64;coinness.gl/koreas-traditional-customer-rewards-program-embraces-nfts-3c9e9e009eb6" rel="noopener noreferrer nofollow">Road to Rich</a>,” capitalizing on OK Cashbag, which is the popular customer rewards program of SK Planet. This was followed by the debut of a blockchain-centric ticketing service, developed in partnership with layer 1 blockchain protocol <a href="https://www.skplanet.com/pr/newsView?sSeq&#61;804" rel="noopener noreferrer nofollow">Avalanche</a>. Looking ahead, SK Planet aims to provide an even broader range of practical utility NFTs.</p><p>Commenting on their latest project, Kim Kyo-soo, who leads the customer experience division at SK Planet, shared his excitement about collaborating with T1, one of the world’s most popular esports teams. He sees the use of NFTs in this event as a meaningful way to connect with fans in person. Kim anticipates a strong response and active participation from the esports community.</p>

SK Planet Teams Up with T1 for LoL NFT Event: ‘The Hero’s Journey’

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