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In 1996, Bill Gates wrote an essay titled “Content is King, ” published on the Microsoft website. In it, he predicted that content would be responsible for revenue for companies on the internet, similar to traditional forms of media. He was right, and content is still king. 
Content can take many forms online – written blog posts, YouTube videos, how-to instructional pieces, TikTok and Instagram reels. However, a vast array of meaningless, silly and spam content is floating around online. To create engaging material, you need to cut through the noise. A good content strategy encompasses many types of content, from <a href="https://premiumlinks.com.au/services/">link building services</a> to SEO-optimised website content and more. 
This informative article will share some top strategies for developing engaging online material. Read on to learn how to cut through and create brilliant content that engages and informs the recipient. 
Solve a Problem 
The best products and services are so successful because they solve a problem. Amazon offers two-day delivery, beating the competition and providing essential goods quickly at a cheap rate. Your local handyman or builder is successful because they provide quality services to households. You can see how this concept is the same, at a massive scale, for multinational corporations through to small businesses in your local area. 
For content marketing strategies to be successful, your content needs to solve a problem or provide solutions to your audience. Good content will address a consumer’s problem and solve it for them – and if it is relevant to your product or service offering, then even better. For instance, a local accounting firm could publish a blog on common tax deductions for end-of-financial-year periods. A gym could create a video on how to lose weight with diet and exercise. If you sell pet products online, you could create an infographic on what dogs can and can’t eat. You’re ahead of the pack if you educate, upskill, and inform your customers with your content. 
Good Content Informs and Educates 
As we’ve alluded to above, <a href="https://www.adobe.com/express/learn/blog/content-strategy-template">a good content strategy</a> requires you to publish content that will inform, educate and empower your customers. Your content, whether a blog post, video, infographic or social media reel, should be well-researched, informative and educational. 
There’s a fine line here because you don’t want to come across as bossy or as a know-it-all. Don’t talk down to your audience. Instead, educate them with accessible and knowledgeable content that positions your brand as an authority in your chosen field. 
Have a Firm Goal 
For a content strategy to succeed, you must have a firm goal in mind. You might want to build your brand’s authority in your sector, positioning your company as a trusted, reliable source of information. In this case, educational blogs and sharing information is the best approach. 
<a href="https://elements.envato.com/content-young-intern-in-marketing-company-KXVNWMP">https://elements.envato.com/content-young-intern-in-marketing-company-KXVNWMP</a> 
However, you must tailor your content strategy to this end to build your SEO presence or promote a particular product or service. You could focus on building backlinks to your website to boost your search engine rankings, or you could run a targeting marketing campaign promoting your offerings. 
Focus on a Mix of Channels 
To cut through the noise, your content strategy should aim to <a href="https://www.techtarget.com/searchcustomerexperience/definition/omnichannel#:~:text=Omnichannel%20%2D%2D%20also%20spelled%20omni,of%20which%20channel%20they%20use.">publish content across multiple platforms</a>. In this era of information overload and brands vying for consumer attention, having a presence on one platform is not enough. You need to consider where your audience will be and target them there. For instance, you might publish blog posts, run a YouTube channel, have paid search and social media ads, and optimise your website content for SEO. 
A varied approach casts a wider net and can increase sales, website clicks and calls to your business. Furthermore, tailor the content to be relevant and appropriate for each channel. Social media isn’t the place for longer videos – YouTube is better for this, whereas shorter reels are more engaging for social media. 
Build a Relationship with Your Customers 
Compelling content marketing focuses on creating a solid relationship based on trust and respect with your customers. Making content relevant to your customer’s interests and solving their problems will create a solid connection between them and your brand. This builds credibility and authority and can lead to customer retention and repeat business. 
Once you’ve established trust and connection, a customer will remain loyal and recommend your business to others via word-of-mouth advertising, which is priceless and valuable. Content marketing is a proven and reliable way of building and maintaining customer relationships. 
The post <a rel="nofollow" href="https://micky.com.au/content-is-still-king-strategies-for-developing-engaging-online-material/">Content is Still King: Strategies for Developing Engaging Online Material</a> appeared first on <a rel="nofollow" href="https://micky.com.au">Micky</a>.

Content is Still King: Strategies for Developing Engaging Online Material

MickyNews

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