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 <p class="is-style-lead">Universal Pictures will launch a digital experience for its upcoming “The Exorcist: Believer” <a rel="noopener noreferrer nofollow" title="movie" href="https://thebittimes.com/tag/movie.html">movie</a> in collaboration with Aptos Labs, a web3 company.</p> 
 <p>According to a Sept. 28 Fortune report, Universal Pictures has announced a partnership with web3 company Aptos Labs to create an interactive digital experience for the upcoming horror film <em>“The Exorcist: Believer.”</em> The film, set for release on Oct. 6, is a sequel to the classic 1973 horror film <em>“The Exorcist.”</em></p> 
 <p>Through the partnership, fans who purchase tickets to the new film through Fandango will receive a redemption code that unlocks access to the digital experience. </p> 
 <p>The experience, powered by Aptos Labs‘ blockchain technology, will allow fans to collect exclusive digital artwork, view behind-the-scenes footage, and use an augmented reality filter themed around the <a rel="noopener noreferrer nofollow" title="movie" href="https://thebittimes.com/tag/movie.html">movie</a>. </p> 
 <p>Fans will also have opportunities to enter contests to win prizes related to the film.</p> 
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 <p>The digital experience aims to provide an immersive and interactive way for fans to engage with the new film beyond just watching it in theaters. </p> 
 <p>Aptos Labs, founded in 2021 by former Meta (previously known as Facebook) employees, builds blockchain technology focused on security, performance, and ease of use by developers. </p> 
 <p>This marks the company’s second partnership with a major Hollywood studio, after previously collaborating with NBCUniversal on a digital experience for the film “Renfield” earlier this year.</p> 
 <blockquote class="wp-block-quote"> 
  <p>Our ultimate goal with Web3 is to craft interconnected digital experiences across all our platforms.</p> <cite>Greg Reed — Universal Pictures’ vice president of technology</cite> 
 </blockquote> 
 <p>Aptos Labs CEO Mo Shaikh said the company is excited to work with Universal to “build on top of Aptos, the only enterprise-grade layer1 blockchain that can handle a global volume of immersion and gore required to wow millions of <em>Exorcist: Believer</em> fans.” </p> 
 <p>It is still unclear as to what gore and immersion limitations are featured by the competing platforms.</p> 
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<p>Source: <a rel="noopener noreferrer nofollow" target="_blank" href="https://thebittimes.com/universal-pictures-unveils-web3-demo-for-next-exorcist-movie-tbt64483.html">https://thebittimes.com/universal-pictures-unveils-web3-demo-for-next-exorcist-movie-tbt64483.html</a></p>

Universal Pictures unveils web3 demo for next ‘Exorcist’ movie

TheBitTimes

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