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Ant Group Digital Technologies, linked to China’s Alibaba Group, has unveiled ZAN, a brand dedicated to providing blockchain development tools. 
Ant Group Digital Technologies, an affiliate company of the Chinese conglomerate Alibaba Group, recently announced the launch of ZAN. The new brand will offer a range of blockchain development products and services aimed at meeting the needs of both institutional and individual web3 developers. 
The <a href="https://www.businesswire.com/news/home/20230907788903/en/" data-type="link" data-id="https://www.businesswire.com/news/home/20230907788903/en/" target="_blank" rel="noopener noreferrer nofollow">announcement</a>, made at this year’s Inclusion Conference on the Bund, emphasized resolving key issues that the emerging web3 sector faces, including regulatory compliance and security. 
For institutions, ZAN offers specialized solutions for issuing and managing real-world assets (<a href="https://crypto.news/defi-is-changing-lives-with-real-world-assets-leading-the-charge/" data-type="link" data-id="https://crypto.news/defi-is-changing-lives-with-real-world-assets-leading-the-charge/" rel="noopener noreferrer nofollow">RWAs</a>) on the blockchain. These solutions aim to make the process compliant with local regulations, drawing on Ant Group’s previous experience of transferring RWAs onto blockchain platforms. 
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 We are excited to share that Ant Group Digital Technologies has officially launched ZAN brand at the Inclusion Conference today. ZAN is dedicated to investing in R&amp;D of Web3 techs and products, providing extensive and reliable technical services to support the community, and… <a href="https://t.co/4zClkhkoK1" target="_blank" rel="noopener noreferrer nofollow">pic.twitter.com/4zClkhkoK1</a>— ZAN (@zan_team) <a href="https://twitter.com/zan_team/status/1700029868216582433?ref_src=twsrc%5Etfw" target="_blank" rel="noopener noreferrer nofollow">September 8, 2023</a> 
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While the capability to integrate RWAs into the web3 ecosystem could offer new avenues for digital applications, it’s worth noting that the effectiveness of these solutions in actual practice remains to be widely tested. 
 You might also like: <a href="https://crypto.news/amazon-expands-service-for-developers-to-easily-build-web3-apps/" rel="noopener noreferrer nofollow"> Amazon expands service for developers to easily build web3 apps </a> 
Security and compliance, critical concerns in the <a href="https://crypto.news/tag/web3/" data-type="link" data-id="https://crypto.news/tag/web3/" rel="noopener noreferrer nofollow">web3</a> arena, are also addressed by ZAN’s product offerings. The package offers electronic know-your-customer (eKYC), anti-money Laundering, and know-your-transactions features aimed at helping companies verify customer identities and manage risks. 
The effectiveness of these tools will likely depend on how well they can combine strong security protocols with ease of use for the end user. 
For web3 developers, ZAN offers <a href="https://crypto.news/introduction-to-smart-contracts-the-self-executing-contract/" data-type="link" data-id="https://crypto.news/introduction-to-smart-contracts-the-self-executing-contract/" rel="noopener noreferrer nofollow">Smart Contract</a> Review services intended to address security, performance, cost, and user experience issues in application development. The brand also plans to provide high-performance, high-availability, low-latency, and secure Remote Procedure Call node services. 
These offerings are expected to streamline the process of building decentralized applications (dApps), although the efficiency gains and real-time activity tracking capabilities are yet to be independently evaluated. 
 You might also like: <a href="https://crypto.news/apple-to-increase-app-developers-flexibility-including-in-web3/" rel="noopener noreferrer nofollow"> Apple to increase app developers’ flexibility, including in Web3 </a> 
ZAN began piloting its services earlier this year and secured its first corporate client, HashKey DID, in April 2023. HashKey DID adopt ZAN’s eKYC services for its decentralized identity platform. Early feedback suggests a positive reception, but a broader consensus on ZAN’s utility and impact is still forming. 
It is also noteworthy that ZAN’s technologies are derived from innovations by AntChain Open Labs, which announced its open-source initiative TrustBase at the same conference. 
TrustBase aims to cover advanced cryptography technologies like multi-party computing, <a href="https://crypto.news/learn/zero-knowledge-proofs-explained-proving-you-know-a-secret-without-sharing-it/" data-type="link" data-id="https://crypto.news/learn/zero-knowledge-proofs-explained-proving-you-know-a-secret-without-sharing-it/" rel="noopener noreferrer nofollow">zero-knowledge proofs</a>, and fully homomorphic encryption. 
 Read more: <a href="https://crypto.news/web3-adoption-would-be-impossible-without-intuitive-ux-and-convenience-opinion/" rel="noopener noreferrer nofollow"> Web3 adoption would be impossible without intuitive UX and convenience | Opinion </a>

Alibaba’s Ant Group unveils blockchain development brand

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