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<ul><li>Walmart partners with Web3 creative studio People of Crypto Lab to launch &#34;Cultureverse&#34;.</li><li>Created in collaboration with People of Crypto Lab, Cultureverse honors Hip-Hop&#39;s pioneers and explores its cultural resonance across art, music, and fashion.</li><li>Walmart&#39;s move into the metaverse, following previous efforts on Roblox, highlights its innovation strategy.</li></ul>In a move that aligns with the trend of blending luxury and culture in the metaverse, retail giant Walmart is stepping into the virtual world by partnering with Web3 creative studio People of Crypto Lab. A trailblazing entity in the Web3 realm, POCLab has shared that  Walmart aims to celebrate the 50th anniversary of Hip-Hop and the transformative influence of Black culture with the launch of &#34;Cultureverse,&#34; an immersive, gamified experience on the Spatial metaverse.<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/3afeea1395af4943a7d510498e2039f7.png" />According to a recent <a href="https://www.forbes.com/sites/stephaniehirschmiller/2023/08/28/walmart-partners-with-people-of-crypto-to-celebrate-hip-hop-and-black-culture-in-the-metaverse/?sh&#61;6795a8d14f32" rel="noopener noreferrer nofollow">report</a>, Cultureverse, created in collaboration with People of Crypto Lab, is set to honor Hip-Hop&#39;s early pioneers while exploring the genre&#39;s evolution and its enduring cultural impact on art, music, and fashion. More than just a virtual celebration, the experience also strives to enhance technology access for Black creators. Leveraging Walmart&#39;s Black &amp; Unlimited platform, designed to amplify Black creators, makers, and entrepreneurs, the project includes custom programming and collaborations.Justin Breton, Walmart&#39;s Director of Brand Experiences and Strategic Partnerships, stated, &#34;Cultureverse presents a unique opportunity to bring Walmart’s Black &amp; Unlimited platform to the virtual world for the first time – all to inspire a new generation of Black creators, entrepreneurs, and culture builders and create real-world impact in the process.&#34; Read full article at <a href="https://cryptotale.org/crypto-powered-walmart-enters-metaverse-to-celebrate-hip-hop-and-black-culture/" rel="noopener noreferrer nofollow">CryptoTale.</a>

Crypto-Powered Walmart Enters Metaverse to Celebrate Hip-Hop and Black Culture

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