Polygon

Aptos

<p>Layer-1 blockchain network Aptos took to X (formerly Twitter) to <a href="https://twitter.com/Aptos_Network/status/1695239670857355305?s&#61;20" rel="noopener noreferrer nofollow">announce a partnership</a> with Lotte Group, an industrial conglomerate based in South Korea with a specialization in the retail business. This strategic collaboration aims to propel Lotte’s expansion into the dynamic Web3 landscape.</p><h2 id="header-0">Pink bear NFTs</h2><p>The initial focus of their collaboration will center around Bellygom, the pink teddy bear mascot of Lotte Home Shopping — a major player in the Korean media commerce industry. NFT projects associated with Bellygom, including the Bellyland universe, are under the stewardship of Daehong Communications, a marketing solutions company affiliated with Lotte. Aptos will play a pivotal role by providing the backend support for the development of Super Jelly, a reward system within Bellyland. These Super Jelly rewards, slated to be launched on the Aptos mainnet, will be attainable through engaging in Jelly Adventures — a collection of diverse games and missions within Bellyland.</p><p>Aptos and Lotte Group have expressed their enthusiasm for venturing into Web3 initiatives throughout multiple business areas of the South Korean retail giant. Aptos noted that more updates will follow as this collaboration unfolds.</p><h2 id="header-1">Earlier partnership with Polygon</h2><p>The momentum behind Daehong Communications’ Bellygom NFT initiatives for global expansion grew as it <a href="https://www.daehong.com/pr/news/1/238" rel="noopener noreferrer nofollow">joined hands</a> with blockchain company Polygon in February. This partnership led to the migration of Bellygom NFTs from the Klaytn blockchain to the Polygon blockchain in April.</p><h2 id="header-2">Lotte’s hospitality business and NFTs</h2><p>In June, Daehong <a href="https://medium.com/&#64;coinness.gl/lotte-group-leaps-into-the-nft-market-to-boost-customer-engagement-ec9180813674" rel="noopener noreferrer nofollow">employed</a> NFTs to attract customers to various Lotte entities. Through Korea’s largest NFT trading platform, Pala, the marketing affiliate sold Magic Ride NFTs, aiming to enhance customer engagement for the Lotte World amusement park, Lotte Duty Free, and Lotte Hotels.</p>

Aptos and Lotte Group Collaborate on Pink Bear NFTs to Drive Web3 Expansion

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