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  <p><strong>Microsoft can now legally buy Activision Blizzard, opening a new era in the future of gaming.</strong></p> 
  <h2 style="text-align: center;" id="the-announcement">The Announcement</h2> 
  <p>In early 2022, Microsoft, a tech behemoth, declared its plan to buy Activision Blizzard, a leading video game developer, for a whopping $69 billion. This announcement sent ripples through the gaming industry, marking a significant milestone for both companies and the future of gaming.</p> 
  <p>Activision Blizzard, the creator of globally renowned gaming franchises like Call of Duty, World of Warcraft, and Diablo, was set to enhance Microsoft’s competitive edge in the gaming world.</p> 
  <blockquote class="twitter-tweet"> 
   <p dir="ltr" lang="en">JUST IN: 🇺🇸 Microsoft wins US court approval to acquire Activision. <a href="https://t.co/7jbzZk6oLz" rel="noopener noreferrer nofollow">pic.twitter.com/7jbzZk6oLz</a></p> 
   <p>— Watcher.Guru (@WatcherGuru) <a href="https://twitter.com/WatcherGuru/status/1678782903571087360?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">July 11, 2023</a></p> 
  </blockquote> 
  <p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p> 
  <h2 style="text-align: center;" id="ftc-s-objection">FTC’s Objection</h2> 
  <p>The Federal Trade Commission (FTC) raised <a href="https://walletinvestor.com/magazine/commission-clears-microsofts-acquisition-of-activision-blizzard-with-conditions" target="_blank" rel="noopener noreferrer nofollow">concerns about the deal</a>. They argued that the acquisition would give Microsoft an unfair advantage, potentially stifling competition in console and gaming services. Despite these concerns, Microsoft’s acquisition was approved by a US court, allowing the tech giant to proceed with the purchase.</p> 
  <h2 style="text-align: center;" id="the-court-s-decision">The Court’s Decision</h2> 
  <p>Judge Jacqueline Scott Corley in California <a href="https://www.documentcloud.org/documents/23870708-23-07-11-pi-denial-order-ftc-v-microsoft-and-activision-blzizard" target="_blank" rel="noopener noreferrer nofollow">denied</a> the FTC’s preliminary injunction, giving Microsoft the green light to move forward with the acquisition. However, the situation isn’t entirely resolved. Microsoft is still awaiting a decision from the UK, which previously attempted to block the acquisition. The hearing is scheduled for July 28th.</p> 
  <blockquote class="twitter-tweet"> 
   <p dir="ltr" lang="en">The legal system worked:</p> 
   <p>A fair and neutral court has reached the correct conclusion about Activision Blizzard’s merger with Microsoft based on facts and the law.</p> 
   <p>The judge’s ruling rejects the FTC’s ideologically-driven attempt to prevent a deal that benefits gamers and allows…</p> 
   <p>— Lulu Cheng Meservey (@lulumeservey) <a href="https://twitter.com/lulumeservey/status/1678782521553870849?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">July 11, 2023</a></p> 
  </blockquote> 
  <p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p> 
  <h2 style="text-align: center;" id="the-impact-of-the-acquisition">The Impact of the Acquisition</h2> 
  <p>Microsoft’s acquisition of Activision Blizzard is not just about expanding its gaming portfolio. The tech giant aims to make a significant entry into the mobile gaming market, an area where it currently has little presence. Activision owns King, the maker of the popular game Candy Crush. This acquisition would catapult Microsoft to the third position among global video game companies, behind China’s Tencent Holdings Ltd. and Sony Corp.</p> 
  <h2 style="text-align: center;" id="the-future-of-gaming">The Future of Gaming</h2> 
  <p>The merger, according to Activision Blizzard Chief Executive Bobby Kotick, will benefit consumers and workers. He believes it will foster competition rather than allowing established market leaders to dominate the rapidly growing industry. Microsoft has made public commitments to keep Call of Duty on PlayStation for 10 years and bring it to Nintendo Switch. It also plans to introduce Activision’s content to several cloud gaming services for the first time.</p> 
  <h2 style="text-align: center;" id="the-final-word">The Final Word</h2> 
  <p>Judge Corley concluded that the FTC failed to demonstrate that the merger would significantly reduce competition in the gaming industry. On the contrary, the evidence suggests that the acquisition will increase consumer access to Activision content. As a result, the motion for a preliminary injunction was denied.</p> 
  <p>Microsoft’s leaders expressed gratitude for the court’s swift decision and reiterated their commitment to addressing regulatory concerns. They believe the Activision Blizzard deal will benefit the industry and expand player access and choice.</p> 
  <h2 style="text-align: center;" id="what-s-next">What’s Next?</h2> 
  <p>While the FTC may appeal, this ruling removes a significant hurdle to the completion of the deal. The European Commission approved Microsoft’s acquisition of Activision Blizzard in May. However, the UK’s Competition and Markets Authority has decided to block the deal. Microsoft’s appeal against this decision will be heard in court on July 28. Microsoft aims to finalize the deal before the current merger agreement expires on July 18.</p>
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Microsoft’s Victory: Activision Acquisition Approved

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