SNEAK PEEK<ul><li>Keith Grossman has raised a profit of over $10 million as well as renovated an analog brand.</li><li>He called himself a dorky guy who admires technology.</li><li>Grossman believes NFT adoption will happen through an experience system.</li></ul>Web3 was not included in the plan, as per Keith Grossman, TIME President.He has opened about how TIME changed permanently via <a href="https://www.todaynftnews.com/what-is-the-difference-between-nft-and-cryptocurrency/" rel="noopener noreferrer nofollow">NFTs and crypto</a> besides sharing his views on Web3 skeptics.Grossman said that bringing TIME into Web3 was never planned. They were reintegrating a brand that was literally ignored for ten years.COVID made him feel that from upstate New York, his location, his digital identity was crucial just like his physical identity.In 2014, while working at WIRED, he was fascinated by cryptocurrency. Working there, he convinced the firm to purchase a new computer for a story based on mining Bitcoin in the office.However, something that was percolating for years solidified for him when Nyan Cat was sold for 300 ETH last year in February.Besides considering non-fungible tokens as an opportunity for business, Grossman saw a parallel existing between NFTs and memes.<a href="https://www.todaynftnews.com/i-dont-understand-the-politicizing-of-a-technology-says-time-president/" rel="noopener noreferrer nofollow">Continue Reading on Today NFT News</a>

‘I Don’t Understand the Politicizing of a Technology,’ says TIME President

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