Adshares

<h2 id="header-0">Adshares (ADS) redefines its communication.</h2>What was meant to be a slight retouch of the existing identity — ended up being a complete redesign and relaunch of the brand.It started with changing the brand’s positioning. Since its ICO in 2017, Adshares became a top player in the crypto space. The company reached the <a href="https://coinmarketcap.com/currencies/adshares/" rel="noopener noreferrer nofollow">top 300</a> and became a leader in Metaverse programmatic advertising with the largest automated network in <a href="https://youtu.be/BHPPct5ACg0" rel="noopener noreferrer nofollow">Decentraland</a>.It has a significant following among crypto investors, traders and experts.However, for the company’s desired clients, “crypto”, “web3” and “metaverse” are still new and confusing concepts.To reach a much wider audience of ad tech and media professionals — and to be able to advertise at all — the company decided to go from being “a crypto project” to a “blockchain infrastructure for advertising”.This change is reflected in the new <a href="https://adshares.net/" rel="noopener noreferrer nofollow">website design</a> — brave, even revolutionary, and totally different from the majority of “crypto” websites. It aims to show the infinite scalability of the Adshares protocol — which extends from Metaverse worlds, through websites, games, and mobile apps, to digital out-of-home and point-of-sale screens. “We are the standard for all digital advertising, based on blockchain — and we wanted to show it” — said Krzysztof Bochenek, the company’s CEO.Adshares also expands its social media presence — in addition to its <a href="https://t.me/adshares" rel="noopener noreferrer nofollow">Telegram</a>, <a href="https://twitter.com/adsharesNet" rel="noopener noreferrer nofollow">Twitter</a>, Decentraland, and <a href="https://discord.com/invite/KqW98MbAce" rel="noopener noreferrer nofollow">Discord</a> activities — the company launched an <a href="https://www.instagram.com/adshares_official/" rel="noopener noreferrer nofollow">Instagram profile</a> and communicates more intensely on <a href="https://www.linkedin.com/company/adshares/" rel="noopener noreferrer nofollow">LinkedIn</a>.“This starts a new chapter — of highly consistent, strategic communication of our brand” — commented Jacek Studziński, Adshares’ head of communication. <react-video url="https://youtu.be/eIJG_oJjHXs"></react-video>

ADSHARES — The Grand Relaunch. The Metaverse advertising standard gets a new look.

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Adshares (ADS)

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