CarbonEco

In our first major release since launching in May 2022, our technology development sprint balanced several priorities: verification improvements, general user experience, new offset types, and a new #Offset <a href="https://carboneco.trade/register-brand" rel="noopener noreferrer nofollow">program</a> for brands, membership organizations, and other communities. Let’s explore each.
<img src="https://miro.medium.com/max/1400/1*tAGcaS5f3lRlfw-jNcf0Gw.jpeg">
Visit CarbonEco.trade, Connect your Ethereum Wallet, and select Brands under Programs
To improve the quality of the verification experience we implemented “blind” voting. When verifiers review an offset candidate submission they cannot see how the other judges voted until they cast their vote. This prevents verifiers from simply copying the other judges without reviewing the evidence. Once their vote is cast they know if they are in agreement or the vote is split. A split vote signals our administrators to decide which verifiers were more accurate.
On the user experience front we provided additional “tool tips” and FAQs to clarify the file types and sizes that can be uploaded for evidence packages. We also improved the categorization and tagging for our blog.
For new offset types, we have added Food Choice as a new category and we have expanded the offset types in the Geotechnical Sequestration category. Based on feedback from early users of our marketplace we added the following offset types:
<ul>
 <li>Geotechnical Sequestration — BioChar (ton)</li>
 <li>Geotechnical Sequestration — BioChar (pound)</li>
 <li>Food Choice — Vegetarian Diet (one month)</li>
 <li>Food Choice — Vegan Diet (one month)</li>
</ul>
BioChar is simpler, more-accessible, lower-cost technology for avoiding biomass decay and the methane it releases. Non-meat diets also avoid methane. (Sources: <a href="https://www.sciencedirect.com/science/article/pii/S2590332222003682" rel="noopener noreferrer nofollow">ScienceDirect</a> and <a href="https://link.springer.com/article/10.1007/s10584-014-1169-1" rel="noopener noreferrer nofollow">Springer</a>).
Finally, inspired by a brainstorming idea with a potential venture capital investor we launched our #Offset program. With #Offset anyone who represents a brand, community, non-profit, or other organization can create a private label version of CarbonEco for their loyal fans and members. They simply register, confirm their status as a representative, and then curate their own page and marketplace. For example, a representative from Nike could create <a href="https://carboneco.trade/" rel="noopener noreferrer nofollow">https://carboneco.trade/&lt;brandname&gt;</a>. Once that page is created any fan of Nike can submit their carbon dioxide-avoiding or -absorbing habits and assets as an offset Nike can purchase. The offsets go through the same verification process and are reserved for the brand/organization to purchase. We believe this is going to be an important feature for communities looking to take climate action together.
Programs like the California Resource Board's emissions Cap and Trade program let commodities traders and deeply carbonized businesses buy the right to emit greenhouse gases. In contrast, CarbonEco's new #Offset program for brands, membership organizations, and other communities deepen their relationships with their fans and members through mutual climate action. Fans can submit their carbon dioxide-avoiding or -absorbing habits and assets while brand can purchase these carbon offsets directly from their own communities as part of their Environmental, Social, and Governance (ESG) strategies.
Submissions to CarbonEco.trade go through an evidence review and verification process. Offsets with more evidence receive a higher price. The best evidence package includes 3rd party information, a business letter from an attorney or accountant, or an offset from a reputable certification organization such as Verra or GOLD. Anyone making a submission to CarbonEco must agree to our temporary consignment and conservation easement agreement. All offsets are reviewed by three independent verifiers who must unanimously agree on the evidence before a submission is cleared for listing in our market.
Examples of carbon dioxide-avoiding habits and assets that can be listed on <a href="https://carboneco.trade/" rel="noopener noreferrer nofollow">CarbonEco</a> include commuting by bus for a month, eating vegetarian for a month, using a refillable water bottle one time, making biochar, or buying LED lightbulbs. We use conservative scientific studies as the basis for calculating the carbon intensity savings of these economic choices and translate each into the appropriate fractions of a ton of CO2e avoided or absorbed.
Note: Nike is a registered trademark of the Nike Corporation. It is not affiliated with CarbonEco.trade and its use as an example was done without permission.

#Offset Program for Brands, Clubs, and Communities

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