With more than 30 million users worldwide and $10+ billion in daily trading volume, Binance is the largest cryptocurrency exchange that offers a wide range of features and products.
As a burgeoning ecosystem of products, it can be difficult to grasp the sheer scope of what Binance has become since it launched in 2017.
Today, we break down 20 of its most popular products, feature and services, helping you to get up to speed quickly.
Join us in showcasing the cryptocurrency revolution, one newsletter at a time. Subscribe now to get daily news and market updates right to your inbox, along with our millions of other subscribers (that’s right, millions love us!) — what are you waiting for?
Binance Deposit
As a cryptocurrency exchange and financial product ecosystem, Binance allows users to buy, trade, swap, earn and utilize hundreds of cryptocurrencies.
But to begin using many of the platform’s features, users need to top up their accounts first. That’s where the Binance deposit comes in.
As a multi-asset crypto wallet, users can also top up their balance using more than 675 cryptocurrencies. After which cleared/confirmed funds can be used throughout a range of Binance features and services.
Spot Trading
With a maximum fee of 0.1% for makers/takers, the Binance spot market is a cost-efficient way to trade cryptocurrencies.
For more information about trading on Binance, see our full guide.
Margin Trading
Supporting over 600 trading pairs and up to 10 times margin, Binance Margin allows users to maximize the efficiency of their capital while trading.
By borrowing funds, users will need to pay a daily margin fee, which goes to the margin lender. The platform has stringent controls in place to protect against insolvency.
With daily interest rates as low as 0.005%, Binance Margin trading can be a powerful tool for the experienced trader.
Derivatives Trading
Binance supports a wide array of derivatives products, including perpetual and quarterly futures, as well as European-style options.
Binance's futures trading feature allows users to place a variety of order types across a wide range of derivatives markets. This includes market and limit orders, various strategy orders and even trailing stop orders.
The platform features two main types of futures of contracts:
2. Coin-margined futures: futures products quoted and settled in cryptocurrencies like BTC and ETH.
Binance currently offers perpetuals for over 200 cryptocurrencies, with up to 125x leverage available on some markets.
Leveraged Tokens
As a type of simplified derivative product, leveraged tokens can help less experienced users get to grips with leveraged trading with fewer risks.
Users can opt to trade 20 different leveraged tokens, including Cardano (ADA), Build and Build (BNB), Bitcoin (BTC), Ether (ETH), and more with up to 4x leverage.
It’s important to note that there are a variety of fees associated with leveraged tokens, including both subscription and redemption fees — which are only applied to leveraged tokens and not other derivatives tradeable on Binance.
NFT Marketplace
Launched in June 2021, the Binance NFT marketplace has grown in popularity among connoisseurs of digital collectibles — thanks to the wide variety of premium NFTs it supports.
The platform supports many of the most popular NFT collections on BNB Chain, including BULL BTC CLUB, TUD NFT, Dummy NFT, Golden Ape Club and more.
It also supports mystery boxes for several collections.
The platform supports up to 10% royalty fees, and sellers incur a flat 1% fee if they make a sale through the platform.
Listing is free.
Strategy Trading
Binance recently launched its new strategy trading tool, which allows users to select from a range of trading strategies to automate their investments.
Users can choose to either create their own strategies using the spot or futures grid or can copy one of the numerous existing strategies to deploy their capital.
Strategy trading is available at no additional cost, but users should be aware that profitability is not guaranteed.
OTC Portal
This feature is largely reserved for institutions, but some well-heeled traders may find it useful.
Binance Convert
The simplest way to trade on Binance: Binance Convert lets users exchange between 350 tokens using either a market or limit order.
By mixing more advanced order types, Binance Convert helps users quickly exchange their assets without the usual complexities of cryptocurrency trading.
There are no additional trading fees for using Binance Convert, the quote shown is the amount the trader will receive after executing a market order, while limit orders are executed exactly at the specific limit price.
Simple Earn
Binance provides an easy-to-use investment feature known as simple earn, which allows users to deposit assets in return for a yield.
BNB Vault
One of Binance's simplest investment products, BNB Vault allows users to stake their BNB to earn a variable APR (currently 0.35%) while also earning rewards via Binance Launchpool and other yield-bearing products.
The tool is designed to aggregate yields from multiple sources, helping BNB holders get the best possible yield.
BNB Vault provides users with an overall APR of approximately 5-10%, compared to around 1% when using any single BNB investment product.
Auto Invest
To help users more easily earn a yield on their investment, Binance offers a simplified auto-invest product. As its name suggests, it allows users to regularly invest in cryptocurrencies and then earn a passive income on that investment.
Supporting 63 cryptocurrencies, Binance auto-invest lets users tailor their own investment plan — selecting the coins and amount to invest in, as well as the investment frequency.
This helps users automatically stick to a DCA strategy and gain exposure to a range of assets over a given time period.
DeFi Staking
Binance’s DeFi staking platform allows users to easily apply their token holdings to a variety of smart contract-powered investment options through simple flexible or fixed-term staking products.
It should be noted that some DeFi staking products have a limited quota, so users will need to act fast to participate.
Dual Investment
One of Binance's more complex investment products, Dual Investment allows users to maximize the profitability of their orders by earning a yield while buying or selling their desired asset at a chosen price and date.
Irrespective of the direction of the market, investors will earn a yield when buying one of the 14 different assets supported by Binance Dual Investment. As it stands, the estimated APR ranges from 2.5% to over 200%.
Binance Dual Investment features a beginner mode that provides a step-by-step guide to the subscription process, or users can opt to manually select from the range of available settlement products — filtering by asset type, direction, settlement date, and price target.
Binance Pool
Binance Card
Binance Card is a cryptocurrency debit card that allows users to spend their cryptocurrencies in-store and online anywhere that accepts VISA.
Supported by Google Pay and Samsung Pay, Binance Card can be used with over 60 million merchants worldwide and features on-the-spot conversions between crypto and fiat.
When using the card, users can earn up to 8% cashback (paid in BNB) on eligible purchases and also have access to free ATM withdrawals and zero foreign exchange fees.
Instead, it features a flat 0.9% conversion fee for payments. The card itself is delivered free of charge.
Binance Launchpad
With an average all-time high return of almost 20,000% and a current return of 2,350%, Binance Launchpad is the best-performing IEO launchpad by a long shot — making it a massive draw for Binance users.
In most cases, users can simply subscribe to a launchpad project by temporarily committing BNB. They then receive an allocation equal to their share of the total committed BNB — such that if a user contributes 0.1% of all BNB, they’ll be eligible to purchase 0.1% of the available launchpad project tokens.
Learn more about Binance Launchpad.
Binance Launchpool
Binance Launchpad also includes a secondary service known as Binance Launchpool.
Unlike Binance Launchpad, users can stake both BUSD and BNB to participate in a Launchpool. By doing so, they can farm new project tokens over a specific farming period.
Binance Referral
Binance features a popular referral program, which allows current customers to refer new users to the platform in return for a range of perks.
Binance currently features two referral programs: lite and standard.
With the lite program, users will receive a 100 USDT trading credit for every new referral they make, and their referral will also receive a 100 USDT trading credit.
Participants in the lite program can also take part in a range of tiered tasks, which can see them earn up to 1,200 BUSD for referring new users.
Alternatively, users can opt for the standard referral program, which allows them to create custom referral links. These referral links can allow the referrer to earn up to 40% of the trading fees of all the users they refer, or provide an up to 20% trading fee kickback to their referrals.
Binance Angel
The Binance Angel Program is a new initiative that allows volunteers to join the Binance family and help make crypto more accessible to everyone.
Binance Angels are tasked with helping Binance grow by pursuing a range of simple goals — such as organizing and hosting meetups, providing support and testing new features.
In return for their participation, Angels get to join Binance events as privileged guests, receive limited edition gifts and help shape the future of crypto.
To find out more about Binance, check out its exchange overview page.