aming industry has warmly welcomed blockchain technology. Successful ventures have also
created virtual economies that provide “play-to-earn” incentives to gamers like Axie Infinity. As an industry which has thrived to monetize screen-time spent by participants, many 
methods have been tried by start-ups and established firms. These include licensed software or 
“as-a-service” subscription models, merchandise including in-game item sales, branding based 
advertising revenue during in-game entertainment, price competitions, all of which intersect 
somewhat with a financial model. As much as blockchain technology has disrupted the financial 
services industry, gaming is most likely the second major one with both fungible and nonfungible tokenization methods being experimented by a growing ecosystem of gaming industry 
start-ups. 
Matrak is a gamification platform that extracts economic value out of DeFi and distributes 
passive yield to gamers based on their performance. Trading of financial assets is a real-sector 
economic activity for stocks, bonds, commodities and derivatives. In the case of cryptocurrencies
and utility tokens, this has given birth to the crypto-currency exchange industry. Crypto asset 
exchanges generate economic “value-added” from trading commissions, listing fees, withdrawal
fees and other charges. Decentralized Exchanges (DEX) like UniSwap [5],[6] have extended the 
sharing economy to liquidity providers through which a passive yield from trade commissions are 
distributed. Matrak taps on this passive yield as an over-the-top (OTT) service built on existing 
DeFi platforms like UniSwap and rewards gamers with real cash-based returns. 

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Theta (THETA) is a blockchain powered network purpose-built for video streaming. Launched in March 2019, the Theta mainnet operates as a decentralized network in which users share bandwidth and computing resources on a peer-to-peer (P2P) basis. The project is advised by Steve Chen, co-founder of YouTube and Justin Kan, co-founder of Twitch.

Theta features its own native cryptocurrency token, THETA, which performs various governance tasks within the network, and counts Google, Binance, Blockchain ventures, Gumi, Sony Europe and Samsung as Enterprise validators, along with a Guardian network of thousands of community-run guardian nodes.

Developers say that the project aims to shake up the video streaming industry in its current form — centralization, poor infrastructure and high costs mean that end users often end up with a poor experience. Content creators likewise earn less revenue due to the barriers between them and end users.

The Theta team has created a customer-centric business plan for their growing ecosystem of services focused on esports, music, TV, movies, and education. The list of Theta Network partners includes video platforms like Samsung VR, Cinedigm, Shout! Factory, Pandora.tv, Play Labs, and THETA.tv.

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