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<p style="text-align: justify">You can also read this news on COINTURK NEWS: <a href="https://en.coin-turk.com/paris-hiltons-roblox-experience-slivingland-attracts-over-3-2-million-users/" data-wpel-link="internal">Paris Hilton’s Roblox Experience Slivingland Attracts Over 3.2 Million Users</a><br></p>
<p class="p1" style="text-align: justify"><strong>Paris Hilton</strong>‘s latest Roblox experience, Slivingland, was visited by over 3.2 million users between its launch in August 2023 and February 2024. According to a report jointly prepared by Hilton’s 11:11 Media and metaverse research firm GEEIQ, this level of interest is equivalent to a $60 million traditional advertising campaign.</p> 
<h2 class="p1" style="text-align: justify" id="intense-interest-in-slivingland-on-roblox">Intense Interest in Slivingland on Roblox</h2> 
<p class="p1" style="text-align: justify">The 42-page report examines the state of metaverse advertising through the lens of <strong>Roblox</strong>, a metaverse gaming platform with over 71 million daily users as of the fourth quarter of 2023. Roblox reported an annual revenue of $2.7993 billion for the year 2023, a 26% increase over the previous year.</p> 
<p class="p1" style="text-align: justify">Overall, Slivingland’s advertising equivalence constituted about 2.6% of Roblox’s total earned media value equivalence for 2023. The report credits the synergy from a viral TikTok campaign for boosting sales. The report includes the following statement:</p> 
<blockquote> 
 <p class="p1" style="text-align: justify">“Slivingland was designed as an ever-evolving entertainment hub for <strong>Paris</strong> fans around the world. Fashion is, of course, a central feature of the experience. Avatar customization and self-expression are key to Roblox’s brand success and also significant for Paris’s community.”</p> 
</blockquote> 
<p><img loading="lazy" loading="lazy" decoding="async" class="aligncenter wp-image-328768 size-full" src="https://coin-turk.com/wp-content/uploads/2024/03/hilton.webp" alt="" width="709" height="399"></p> 
<h2 class="p1" style="text-align: justify" id="metaverse-queen-hilton">Metaverse Queen Hilton</h2> 
<p class="p1" style="text-align: justify">It was reported that Hilton’s <strong>Slivingland</strong> Roblox experience sold about half a million expressions on the platform during the last two months of 2023. Each expression cost 100 Robux. Depending on how a player purchases Robux, 100 Robux is approximately worth $1.25. It is not clear what kind of revenue sharing Hilton received from Roblox. In September 2023, Paris Hilton was among the investors behind a $54 million fundraising for the blockchain-based IP ownership network, Story Protocol.</p> 
<p class="p1" style="text-align: justify">This is not Hilton’s first foray into Roblox. In October 2021, she launched “Paris World” on Roblox. Later, in an interview with CNN, she referred to herself as the <a href="https://en.coin-turk.com/the-current-state-and-future-of-metaverse-a-look-at-the-decline-in-interest/" data-wpel-link="internal">Metaverse</a> Queen and stated that she has always been hardworking. She also launched a romance-themed metaverse in The <a href="https://en.coin-turk.com/lacoste-collaborates-with-the-sandbox-for-a-unique-web3-experience/" data-wpel-link="internal">Sandbox</a> just in time for Valentine’s Day in 2023. The experience, called Parisland, was described as a Virtual Reality (VR) dating experience intersecting with a real dating show.</p> 
<h5><span style="font-weight:bold;font-size:16px">The post first appeared on COINTURK NEWS: </span> <a href="https://en.coin-turk.com/paris-hiltons-roblox-experience-slivingland-attracts-over-3-2-million-users/" data-wpel-link="internal">Paris Hilton’s Roblox Experience Slivingland Attracts Over 3.2 Million Users</a></h5>

Paris Hilton’s Roblox Experience Slivingland Attracts Over 3.2 Million Users

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