Bitcoin ETF

Bitcoin

BlackRock

<p class="is-style-lead">BlackRock, the world’s largest asset manager, has intensified its advertising efforts for its new spot Bitcoin exchange-traded fund (ETF), positioning the digital asset as a symbol of “progress.”</p> 
<p>The campaign for the IBIT fund adopts a notably understated style, especially when compared to the more flamboyant marketing strategies of its rivals. The advertisement features a simple design with a yellow background, showcasing a plane’s silhouette on a runway, accompanied by the message: “Get your share of progress.”</p> 
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  BlackRock spot ETF advertisement | Source: X
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<p>This approach has caught the attention of industry experts, including Bloomberg Intelligence ETF analyst Eric Balchunas. He remarked that BlackRock’s strategy finds a balance between traditional fund advertising and attempts to appeal to a younger demographic.</p> 
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   <p lang="en" dir="ltr">New <a href="https://twitter.com/search?q=%24IBIT&amp;src=ctag&amp;ref_src=twsrc%5Etfw" target="_blank" rel="noopener">$IBIT</a> ad just dropped. IMO simple, modern, effective. In sweet spot bt boring legacy fund co ad and “hey fellow kids” type stuff. Strong advisor-friendly vibes. BlackRock on brink of pulling away as the category liquidity king, going for kill w more ads makes sense. <a href="https://t.co/V8VVgB2G8d" target="_blank">https://t.co/V8VVgB2G8d</a></p>— Eric Balchunas (@EricBalchunas) <a href="https://twitter.com/EricBalchunas/status/1759719030816936031?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">February 19, 2024</a>
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<p>Balchunas highlighted the company’s potential to dominate the category in terms of liquidity, suggesting that an increase in advertising efforts is a strategic move. He found it noteworthy that BlackRock associates Bitcoin with the concept of progress rather than categorizing it strictly as a commodity or currency.</p> 
<p>The firm’s advertising narrative also emphasizes that the ETF makes Bitcoin standardized in investment portfolios as stocks and bonds. The message was part of BlackRock’s <a href="https://twitter.com/AlexOttaBTC/status/1746561804615000253" target="_blank" rel="noopener">initial advertisement</a> for the IBIT fund, which was launched on Jan. 11, targeting the affluent older generation. Since its introduction, the IBIT fund has attracted $5.3 billion, as <a href="https://farside.co.uk/?p=997" target="_blank" rel="noopener">reported </a>by Farside.</p> 
<p>The surge in advertising coincides with Google’s decision to <a href="https://crypto.news/google-ends-five-year-ban-on-crypto-ads-as-bitcoin-etf-ads-pop-up/">permit crypto-related ads </a>earlier this month, marking a significant shift in the digital advertising landscape for cryptocurrencies.</p> 
<p> You might also like: <a href="https://crypto.news/google-sees-spot-bitcoin-etf-ad-campaigns-as-icos-remain-banned/"> Google sees spot Bitcoin ETF ad campaigns as ICOs remain banned </a> </p> 
<h2 class="wp-block-heading" id="blackrock-s-ibit-tops-bitcoin-etfs-with-2-4b-weekly-inflows">BlackRock’s IBIT tops Bitcoin ETFs with $2.4b weekly inflows</h2> 
<p>The broader market for Bitcoin ETFs has witnessed remarkable growth, with a record <a href="https://crypto.news/bitcoin-record-inflows-digital-asset-investment/">$2.4 billion</a> invested in the last week alone, according to CoinShares. This influx represents a substantial portion of the $2.45 billion directed toward digital asset investment products during the same period.</p> 
<p>The interest in spot Bitcoin ETFs, particularly those recently <a href="https://crypto.news/blackrock-and-fidelity-lead-billion-dollar-spot-bitcoin-etf-race/">approved in the U.S</a>., has notably overshadowed the outflows from Grayscale’s Bitcoin Trust, which transitioned into an ETF.</p> 
<p>BlackRock’s IBIT and Fidelity’s FBTC were the primary beneficiaries, attracting $1.6 billion and $648 million, respectively. James Butterfill, head of research at CoinShares, commented on the widespread distribution of net inflows among various providers, indicating a growing interest in spot-based ETFs.</p> 
<p>The record inflows into the crypto asset class, with Bitcoin ETFs accounting for 99% of the total, coincide with <a href="https://crypto.news/1-6b-bitcoin-disappears-from-exchanges-heres-what-it-means-for-btc-price/">Bitcoin’s price reaching $52,000</a> for the first time since December 2021. The latest resurgence in value has sparked speculation among investors about the potential for new all-time highs for the cryptocurrency later in the year.</p> 
<p> Read more: <a href="https://crypto.news/grayscales-spot-bitcoin-etf-gbtc-outflows-hit-7b/"> Grayscale’s spot Bitcoin ETF GBTC outflows hit $7b </a> </p>

BlackRock spotlights Bitcoin ETF with progress-driven ad campaign

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