Bitcoin ETF

Bitcoin

BlackRock

BlackRock has ramped up its media advertising campaign for its recently launched spot Bitcoin exchange-traded fund (ETF), labeling the asset not as a currency but as “progress.”
In its latest advertisement, the world’s largest asset manager maintained its relatively “boring” <a href="https://cointelegraph.com/news/blackrock-boomer-bitcoin-etf-ad-marketing-war-ramps">approach to advertising</a> its iShares Bitcoin Trust (IBIT) ETF — at least compared to its competitors.
“Bitcoin ETFs have landed,” states the yellow advertisement, showing simply a silhouette of a runway and plane. BlackRock adds the caption: “Get your share of progress.”
The seemingly mundane marketing approach wasn’t overlooked by industry observers, such as Bloomberg Intelligence ETF analyst Eric Balchunas, who <a href="https://twitter.com/EricBalchunas/status/1759719030816936031" target="_blank" rel="noopener nofollow">described</a> it as being in the “sweet spot between the boring legacy fund and “‘hey fellow kids’ type stuff.” 
<figure data-ct-non-breakable="true">
 <img src="https://s3.cointelegraph.com/uploads/2024-02/cacdef71-da6c-444f-8108-9a21d9e8b9c5.jpg" alt="" title="">
 <figcaption style="text-align: center;">
 BlackRock spot ETF advertisement. Source: X
 </figcaption>
</figure>
He added that the firm was on the brink of “pulling away as the category liquidity king,” so going for the kill with more advertising makes sense,” adding:
<blockquote data-ct-non-breakable="true">
 “Interesting they equate Bitcoin not with a commodity or a currency but with progress.”
</blockquote>
<blockquote class="twitter-tweet">
 New <a href="https://twitter.com/search?q=%24IBIT&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$IBIT</a> ad just dropped. IMO simple, modern, effective. In sweet spot bt boring legacy fund co ad and “hey fellow kids” type stuff. Strong advisor-friendly vibes. BlackRock on brink of pulling away as the category liquidity king, going for kill w more ads makes sense. <a href="https://t.co/V8VVgB2G8d">https://t.co/V8VVgB2G8d</a>— Eric Balchunas (@EricBalchunas) <a href="https://twitter.com/EricBalchunas/status/1759719030816936031?ref_src=twsrc%5Etfw">February 19, 2024</a>
</blockquote> 
The firm also mentions how the ETF standardizes Bitcoin (<a href="https://cointelegraph.com/bitcoin-price">BTC</a>), making it just like stocks and bonds in a portfolio, he added. 
BlackRock’s <a href="https://cointelegraph.com/news/blackrock-boomer-bitcoin-etf-ad-marketing-war-ramps">first ETF advertisement</a>, released on Jan. 11, also took a mature approach, targeting the affluent “boomer” market. Since the product launched, <a href="https://cointelegraph.com/news/blackrock-bitcoin-etf-holds-100k-btc">BlackRock has seen&nbsp;inflows</a><a href="https://cointelegraph.com/news/blackrock-bitcoin-etf-holds-100k-btc"></a>&nbsp;of $5.3 billion to its IBIT ETF, <a href="https://farside.co.uk/?p=997" target="_blank" rel="noopener nofollow">according</a> to Farside. 
Moreover, the Bitcoin ETF marketing war <a href="https://cointelegraph.com/news/bitcoin-etf-issuers-push-3-crypto-ads-in-48-hours">has been heating up</a> since Bitwise <a href="https://cointelegraph.com/news/bitwise-etf-media-campaign-most-interesting-man">dropped the first ad</a> in mid-December 2023 using actor Jonathan Goldsmith, who appeared as “The Most Interesting Man in the World.”
The promotional blitz accelerated after Google began <a href="https://cointelegraph.com/news/bitcoin-etf-ads-google-crypto-community">allowing crypto ads</a> earlier in February. 
Related: <a href="https://cointelegraph.com/news/grayscale-gbtc-outflows-reach-7b-when-will-it-stop">Grayscale’s GBTC outflows reach $7B, but data shows it’s slowing</a>
On Feb. 15, 21Shares started <a href="https://twitter.com/21Shares/status/1758162059810804139" target="_blank" rel="noopener nofollow">promoting</a> the fact that Bitcoin had become a trillion-dollar asset in terms of market capitalization.
Coincidentally, whistleblower Edward Snowden also <a href="https://twitter.com/Snowden/status/1759304612664779247" target="_blank" rel="noopener nofollow">referred to BTC</a> as the future of money on Feb. 19.
<blockquote data-ct-non-breakable="true">
 “Unpopular but true: Bitcoin is the most significant monetary advance since the creation of coinage.”
</blockquote>
Magazine: <a href="https://cointelegraph.com/magazine/crypto-inevitable-all-in-meet-vance-spencer/">‘Crypto is inevitable’ so we went ‘all in’ — Meet Vance Spencer, permabull</a>

BlackRock labels BTC as ‘progress’ in latest spot Bitcoin ETF ad

Cointelegraph

在 2024年2月20日發表的其他文章

Significant Developments in Bitcoin and Major Altcoin Projects

Walmart (WMT) Surpasses Expectations with Strong Quarterly Growth and Strategic Acquisitions

Crypto Market Gains Momentum as Bitcoin Stays Strong

Bitcoin Teeters on the Edge: Will $52,000 Mark Usher in a Bull Run?

Bitcoin Price Nears $53,000 as Optimism Grows

Long-Dormant ETH Whale Reactivates $10.4 Million Wallet

訂閱免費電子報，每天收取加密貨幣最新動態！