#MrBeast Buys Gen Z Bank Step After $200M #Crypto Bet


Beast Industries purchased Step, a mobile #banking application serving teenagers and young adults, marking YouTuber Jimmy "MrBeast" Donaldson's most significant finance sector expansion. The acquisition follows a $200 million investment from Ethereum treasury firm BitMine Immersion Technologies in January.


Donaldson stated Monday that the motivation centers on equipping young people with tools for navigating personal finance early in life. Beast Industries CEO Jeff Housenbold said financial health remains fundamental to overall well-being, yet many lack access to the necessary resources. The acquisition cost was not disclosed.


The expansion into finance comes after an October trademark filing for "MrBeast Financial." That filing specifically mentioned "#cryptocurrency exchange services," "cryptocurrency payment processing," and transactions via decentralized exchanges.

Whether the trademark relates directly to the Step acquisition remains unclear.


Step has scaled to 6.5 million users since launching in 2018. The app helps Gen Z manage money, build credit, earn rewards, and develop financial literacy. Spending accounts carry Federal Deposit Insurance Corporation protection through Evolve Bank & Trust. The platform previously raised approximately $500 million from investors including Steph Curry, Justin Timberlake, Will Smith and Charli D'Amelio.


"Financial health is fundamental to overall well-being, yet too many people lack access to the tools and knowledge they need to build financial security," Housenbold stated. He added that the #acquisition positions Beast Industries to meet audiences with practical, technology-driven solutions.

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February 10, 2026 at 2:36 PM