DOGE Foundation Hits Nasdaq Through $10M Merger Deal


House of Doge, the official corporate arm of the #Dogecoin Foundation, will go public through a reverse takeover agreement with Brag House Holdings. The Nasdaq-listed esports company caters to college students and will combine with the $DOGE-focused entity to create a new publicly traded vehicle.


The merged company will generate recurring revenue through integrated payment infrastructure, #Dogecoin-denominated merchant services, proprietary data insights, licensing, and treasury activities. The combined entity will hold a significant amount of $DOGE within its operational framework, according to a press release from both firms.


Marco Margiotta, CEO of House of Doge, will lead the combined entity as chief executive. The Board of Directors will consist of seven members, with six appointed by House of Doge. Lavell Juan Malloy II, CEO of Brag House, will remain on the board and continue leading the Brag House vertical.


Brag House's stock traded at $0.97 per share at publication time, down 60% with a market cap of around $10 million. Upon closing the #merger next quarter, Brag House expects to issue approximately 594 million shares of common stock, along with securities convertible into roughly 69.25 million additional shares.


The majority of new shares will go to current House of Doge stockholders, making House of Doge the majority shareholder of the combined company. Malloy emphasized that embedding Dogecoin into Gen Z experiences across college campuses, sports, gaming, and communities creates a path to mainstream #digital currency acceptance.


House of Doge has been building its traditional finance presence throughout 2025. In April, the company partnered with 21Shares to launch funds endorsed by the #DogecoinFoundation, rolling out Europe's first $DOGE exchange-traded product. The fund holds roughly 107 million $DOGE, representing approximately $26 million in assets under management.

image
October 14, 2025 at 3:23 AM
22