Cohen stated the platform "already flipped Rumble in terms of average number of concurrent live streams" while capturing approximately 1% of #Twitch's market share. The company is also claiming roughly 10% of Kick's streaming audience.
The #streaming feature returned after being suspended in late 2024 due to abusive content concerns. Reports emerged of users engaging in dangerous stunts and self-harm to promote token launches during live sessions.
The platform markets itself as an alternative to mainstream services like Twitch, Kick, and YouTube. Cohen highlighted instant creator fees and promised earnings 100 times higher than traditional platforms offer content creators.
Additional advantages include instant viewership with incentivized community support and 24/7 team assistance. The model targets younger creators frustrated by monetization limitations and censorship on established platforms, according to company messaging.
Independent verification of the streaming claims remains challenging as comprehensive data is scarce. StreamCharts shows Rumble averaged 251 concurrent live channels and over 56,000 concurrent viewers over 30 days.
Critics question the sustainability of
The platform's rapid growth coincided with its native token briefly crossing $3 billion in market capitalization.
