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#Ledger Secures First NBA Jersey Sponsorship Deal With San Antonio Spurs
Crypto wallet firm Ledger’s logo will appear on Spurs jerseys starting with this week's NBA Draft in a multi-year partnership.
Ledger secures over 20% of the world's #crypto assets and sees the U.S. as its top market globally.
The Spurs connection includes legendary French players Tony Parker and current star Victor Wembanyama, aligning with Ledger's Paris headquarters.
Crypto exchanges spent $565 million on global sports sponsorships for 2024-2025, representing a 20% year-over-year increase.
The partnership includes community programs in Paris and presenting sponsor roles for Spurs basketball camps and youth development.
Ledger CEO Pascal Gauthier noted 40% of the company's business originates from the United States market.
The deal reflects growing mainstream adoption as #crypto firms leverage sports marketing to reach traditional finance audiences and drive hardware wallet #adoption.
