<ul class="wp-block-list"><li>The recent Super Bowl ad of Coinbase captivated varied opinion, having some X users mentioning the commercial provoked mockery amid a market crash.</li><li>On the other hand, others commended it for its simplicity and memorability.</li></ul><a href="https://thenewscrypto.com/coinbase-premium-gap-hits-yearly-low-signals-institutional-selling/" rel="noopener noreferrer nofollow">Coinbase</a>, a prominent crypto exchange, has returned to the Super Bowl following its viral QR code advertisement that happened four years ago. This time, betting is on a Backstreet Boys karaoke-inspired ad.&nbsp;The one-minute TV spot of Coinbase at the time of the most-watched sporting event in the US primarily featured text animation showing the lyrics to the Backstreet Boys’ 1997 hit “Everybody (Backstreet’s Back).&nbsp;The marketing chief of Coinbase, Catherine Ferdon, mentioned in a statement that the ad was focused on bringing the people together for a shared experience that shows how the crypto community has surged.&nbsp;This is the first Super Bowl ad spot of Coinbase since 2022, when it rolled out a 60-second commercial showing a colour-changing QR code that bounced around the screen, like a DVD screensaver.&nbsp;&nbsp;The QR code ad referred to a link providing $15 in BTC for those who signed up to Coinbase, which was so famous that it crashed the website and allegedly saw 20 million hits in one minute.&nbsp;<h3 class="wp-block-heading" id="h-the-mixed-opinion-nbsp">The Mixed Opinion&nbsp;</h3>The recent Super Bowl ad of Coinbase captivated varied opinion, having some X users mentioning the commercial provoked mockery amid a market crash and crypto’s associations with the Trump administration.&nbsp;On the other hand, others commended it for its simplicity and memorability. The exchange replied to a user on <a href="https://x.com/coinbase/status/2020668158437171237" rel="noopener noreferrer nofollow">X</a> who said that the ad was terrible, mentioning that if you are talking about it, it worked.&nbsp;Many others also put their opinion online about the ad. One user on X posted that I was ERUPTED in boos when we came across the Coinbase ad. Meanwhile, Axios reporter Andrew Solender stated a room he was in exploded into groans and shouts of “fuck you” after the ad went live.&nbsp;The engineer of the Ethereum Foundation, Chase Wright, unveiled that 50% of the people at the party I was at were singing along and laughed when it was the exchange, Coinbase.&nbsp;Highlighted Crypto News Today:&nbsp;<a href="https://thenewscrypto.com/chinas-rwa-business-outlook-has-pulled-related-stocks-up-crypto-market-sustains-the-move/" rel="noopener noreferrer nofollow">China’s RWA Business Outlook has Pulled Related Stocks Up, Crypto Market Sustains the Move</a>

Coinbase Returns to Super Bowl With Backstreet Boys–Themed Ad

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