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<p style="text-align: justify">Major global finance companies are venturing into the <a href="https://en.coin-turk.com/key-trends-that-will-drive-mainstream-adoption-of-blockchain-technology/" data-wpel-link="internal"></a><a href="https://en.coin-turk.com/exploring-the-impact-of-fan-tokens-on-football-and-crypto-markets/" data-wpel-link="internal">cryptocurrency</a> market. BlackRock’s entry into this domain in 2023 has inspired many other firms. The regulatory framework being established by Trump’s cryptocurrency laws is enticing banking giants. BlackRock has reaped significant profits from cryptocurrency, and making money is the core business for these companies. UBS plans to follow this path as well.</p> 
<h2 id="ubs-and-cryptocurrency">UBS and Cryptocurrency</h2> 
<p style="text-align: justify">UBS Group is preparing to offer cryptocurrency trading services to its private clients. During a time when global banks and asset managers are eagerly diving into cryptocurrencies, this move is not surprising. Although the global expansion of digital assets might not have dramatically impacted spot prices yet, the potential remains significant.</p> 
<p style="text-align: justify"><img loading="lazy" loading="lazy" decoding="async" class="wp-image-515910 aligncenter" src="https://coin-turk.com/wp-content/uploads/2026/01/UBS.webp" alt="" width="543" height="236"></p> 
<p style="text-align: justify">According to a Bloomberg report, the Swiss banking giant, which has approximately $4.7 trillion in client assets as of September 30, is in discussions with partners to initiate cryptocurrency services. These talks, ongoing for several months, aim to clarify the scope, functionality, and timing of service introduction. If implemented, this initiative will allow UBS to offer direct cryptocurrency services to a segment of its private banking clients, moving beyond pilot projects and indirect exposure.</p> 
<p style="text-align: justify">Initially, this product is expected to be available to a limited number of clients and may not be widely offered to individual customers for an extended period.</p> 
<h2 id="ubs-s-cryptocurrency-trials">UBS’s Cryptocurrency Trials</h2> 
<p style="text-align: justify">Previously, UBS engaged in pilot projects with its partners for the issuance and exchange of tokenized money market funds on Ethereum. The firm’s focus on tokenization marks its first step towards providing cryptocurrency trading services.</p> 
<p style="text-align: justify">Additionally, UBS permitted high-level clients in Hong Kong to trade in cryptocurrency futures-based funds. While the firm has approached cryptocurrencies cautiously, unlike competitors such as Morgan Stanley and Standard Chartered which have moved faster, UBS is now making its presence known in the <a href="https://en.coin-turk.com/game-changing-move-zcash-prepares-to-enter-mainstream-markets-with-new-application/" data-wpel-link="internal">crypto</a> sector.</p> 
<p style="text-align: justify">By 2026, it’s anticipated that many renowned companies will belatedly enter the cryptocurrency space. With the legitimacy of crypto increasing, notably as the New York Stock Exchange activates blockchain-based RWA markets, financial powerhouses aim to enhance their presence in this arena.</p> 
<p>The post <a href="https://en.coin-turk.com/global-finance-giants-embrace-cryptocurrency-journey/" data-wpel-link="internal">Global Finance Giants Embrace Cryptocurrency Journey</a> appeared first on <a href="https://en.coin-turk.com" data-wpel-link="internal">COINTURK NEWS</a>.</p>

Global Finance Giants Embrace Cryptocurrency Journey

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