Major

Walrus

Alkimi

<p class="is-style-lead">Decentralized advertising platform Alkimi has fully integrated Sui’s blockchain and technology stack to bring ad delivery, verification, payments, and data management entirely onchain.</p> 
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   <li>Alkimi leverages the full Sui Stack—Sui, Walrus, Nautilus, and Seal—to automate ad delivery, verification, payments, and data management onchain.</li> 
   <li>Major brands like AWS, TikTok, Currys, and Polestar are already using Alkimi’s blockchain-powered ad platform.</li> 
   <li>The announcement follows Mill City Ventures’ $450 million commitment to build the first publicly traded Sui treasury.</li> 
   <li>SUI price is consolidating after pullback near $3.3, but faces risk of further downside.</li> 
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<p>Sui (<a href="https://crypto.news/price/sui/">SUI</a>) <a href="https://blog.sui.io/alkimi-fixing-the-broken-ad-ecosystem/" target="_blank">announced</a> today that decentralized advertising platform Alkimi has fully integrated with the Sui blockchain and its technology stack to bring the entire digital advertising supply chain onchain. </p> 
<p>In practice, this means that ad delivery, verification, payments, and data handling between advertisers and publishers will now happen entirely onchain, bringing transparency, speed, and cost-efficiency to an industry long plagued by hidden fees and unverifiable results. </p> 
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   https://twitter.com/AlkimiExchange/status/1953123911190683666 
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<h3 class="wp-block-heading" id="how-the-sui-stack-powers-alkimi">How the Sui stack powers Alkimi:</h3> 
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 <li>Sui powers the transaction layer, settling interactions and payments between ad buyers and sellers in real time.</li> 
 <li>Walrus puts vast amounts of ad data onchain, supporting over 25 million daily ad impressions and enabling transparent performance tracking.</li> 
 <li>Nautilus verifies ad delivery using secure, trusted execution environments, allowing for automated financial reconciliation based on real results.</li> 
 <li>Seal encrypts and manages access to sensitive ad metadata, maintaining confidentiality while keeping the system decentralized.</li> 
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<p>Major brands like AWS, TikTok, Currys, and Polestar are already running campaigns through Alkimi’s platform.<br><br>“This isn’t about replicating legacy ad systems onchain,” said Ben Putley, CEO of Alkimi. “It’s about building something fundamentally better—transparent, efficient, and equitable for everyone involved.”</p> 
<p> You might also like: <a href="https://crypto.news/sui-crypto-price-recoils-as-bitcoin-dominance-signals-capital-flight/"> Sui crypto price recoils as Bitcoin dominance signals capital flight </a> </p> 
<h2 class="wp-block-heading" id="strong-institutional-support-meets-market-resistance-for-sui-token-strong"><strong>Institutional support meets market resistance for SUI token</strong></h2> 
<p>The announcement comes on the heels of a major move for <a href="https://crypto.news/tag/sui/">Sui</a>: Mill City Ventures, a Nasdaq-listed non-bank lending firm, recently <a href="https://crypto.news/mill-city-goes-all-in-on-sui-with-450m-treasury-strategy/">announced</a> a $450 million private placement to build the first publicly traded Sui treasury, with 98% of proceeds earmarked for the acquisition of SUI&nbsp;tokens. </p> 
<p>Meanwhile, SUI token’s price appears to have paused its pullback after reaching a recent peak of $4.5 in late July, establishing local support around $3.3. It’s currently testing the 7-day EMA, hovering just below it, while RSI has retreated from overbought levels to around 47. This suggests a potential stabilization. </p> 
<p>However, SUI price might be forming a bearish double top pattern, with peaks in mid-May and late July near $4.3- and $4.5, respectively. The inability to break past this barrier on two attempts raises the risk of a deeper correction or consolidation in the near term. </p> 
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  Source: <a href="https://www.tradingview.com/chart/skYOuuO6/?symbol=BINANCE%3ASUIUSDT" target="_blank">TradingView</a>
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<p> You might also like: <a href="https://crypto.news/mill-city-goes-all-in-on-sui-with-450m-treasury-strategy/"> Mill City goes all-in on Sui with $450m treasury strategy </a> </p>

Sui blockchain integrated by major decentralized ad platform Alkimi

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