SharpLink Gaming

Million

Revolution

<p>While MicroStrategy popularized bitcoin as a store of value, SharpLink Gaming is revolutionizing the approach with Ethereum. The company holds 500 million dollars in ETH, which it presents as the “<em>foundational layer of global finance.</em>” A strategy that goes beyond a simple store of value.</p> 
<h2 id="h-a-revolution-in-corporate-treasury-management">A Revolution in Corporate Treasury Management</h2> 
<p>On July 4, 2025, SharpLink Gaming marked a historic turning point. This Nasdaq-listed company, specializing in marketing for online sports betting, became the first public company to adopt Ethereum (<a href="https://www.cointribune.com/en/crypto-markets/ethereum-eth-en/" target="_blank" rel="noreferrer noopener">ETH</a>) as its primary treasury reserve asset.</p>
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<p>This decision is based on a <a href="https://www.coindesk.com/markets/2025/07/05/ethereum-touted-as-foundational-layer-for-global-finance-by-firm-with-usd500m-eth-bet" target="_blank" rel="noreferrer noopener">425 million dollar private placement </a>conducted at the end of May by Consensys, a giant in the Ethereum ecosystem. To seal this strategic commitment, Joseph Lubin, co-founder of Ethereum and founder of Consensys, joined SharpLink’s board as chairman.</p> 
<p>SharpLink’s ETH accumulation took place in several stages. Between late May and mid-June, the company acquired 176,271 ETH for a total of 463 million dollars, at an average price of 2,626 dollars per unit.</p> 
<p>A few days later, it added an additional 12,207 ETH for 30.7 million dollars, partly financed by “At-The-Market” (ATM) stock sales.</p> 
<p>As of July 1, the total treasury reached 198,478 ETH. Even more impressive: 100% of these assets are deployed in staking solutions, already generating more than 540,000 dollars in rewards since the launch of the strategy.</p>  
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<h2 id="h-ethereum-from-crypto-to-financial-infrastructure">Ethereum, From Crypto to Financial Infrastructure</h2> 
<p>For SharpLink, Ethereum is not just an investment asset. The company considers it “<em>the foundational layer of global finance,</em>” an infrastructure capable of deeply transforming capital management.</p> 
<p>Its conviction rests on three essential pillars:</p> 
<ul> 
 <li>Passive yield through staking: each ETH held can generate regular income, unlike traditional cash reserves that remain idle.</li> 
 <li>Native compatibility with decentralized finance (DeFi): Ethereum enables access to automated, transparent, and diversified investment strategies.</li> 
 <li>Proven technological robustness: the network has operated non-stop for years, with a high level of security and resilience.</li> 
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<p>Rob Phythian, CEO of SharpLink, perfectly summarizes this vision:</p> 
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 <p><em>Ethereum is much more than a treasury asset. It is, in our view, the foundation of the next generation of financial infrastructures.</em></p> 
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<p>This strategy clearly differs from that of players like Strategy, whose approach is based on bitcoin as a pure store of value. Ethereum, on the other hand, offers a productive, programmable asset integrated into a rapidly expanding digital economy.</p>
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<p>On the market side, ETH shows stability around 2,505 $, with a modest 0.56% increase in 24 hours. While the immediate impact remains limited, this technical resilience reflects growing institutional interest.</p> 
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<p>By betting heavily on ETH, SharpLink is not trying to follow a trend but to build a new standard. A standard where decentralized finance (DeFi) becomes a lasting part of the balance sheets of publicly traded companies.</p>

500 Million On Ethereum: When A Listed Company Changes The Rules Of The Game

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