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Binance, the world’s largest cryptocurrency exchange by trading volume,&nbsp;<a style="text-decoration:none" href="https://www.binance.com/en/support/announcement/detail/ad59b678944f4f83a45119b984fa28db">announced</a> its 10th HODLer Airdrop project, featuring&nbsp;<a style="text-decoration:none" href="https://myshell.ai/">MyShell</a> (SHELL). This new token will also be listed on Binance’s spot market, providing users with another AI-focused crypto asset.
So, what exactly is MyShell? How does SHELL fit into the Binance airdrop program? Let’s break it down.
<h2 dir="ltr" id="span-span-what-is-myshell-span-span">What Is MyShell?</h2>
MyShell is a decentralized AI consumer layer, designed to connect AI creators, consumers, and open-source researchers. The project aims to disrupt the current AI industry by offering an open-source alternative to the centralized models controlled by large corporations like OpenAI.
<h3 dir="ltr" id="span-span-strong-myshell-s-core-components-strong-span-span">MyShell’s Core Components</h3>
1. Open-Source AI Models
MyShell has&nbsp;<a style="text-decoration:none" href="https://docs.myshell.ai/">developed</a> text-to-speech models and large language models (LLMs), which will be progressively open-sourced. Developers can access these models via MyShell’s GitHub repository.
&nbsp;
2. AI Agent Development Platform
The platform provides low-code and modular toolkits for building AI applications. Developers can integrate external APIs, enhancing customization and interoperability.
&nbsp;
3. Fair Value Distribution
MyShell’s platform enables creators to earn revenue through multiple monetization models:
&nbsp;
AIpp Shares:
Creators can list their AI applications (AIpps) on the MyShell AIpp Store, where sponsors invest in promising AI agents using BNB. These shares can be bought and sold, generating income based on demand.
&nbsp;
AIpp Store Transaction Fees:
Each transaction on the MyShell AIpp Store incurs a 1% fee, which is redistributed to creators. This model offers a stable passive income stream in BNB, which can be withdrawn anytime.
&nbsp;
Shell Points System:
Users and creators earn Shell Points through engagement, which can be converted into Shell Coins—MyShell’s internal currency. Points are distributed based on:
<ul>
 <li>Daily activities (check-ins, AI interactions)</li>
 <li>Social engagement (Twitter tasks)</li>
 <li>Sponsoring AIpps</li>
 <li>Holding Creator Pass NFTs</li>
</ul>
At the end of each 30-day cycle, users must redeem Shell Points for Shell Coins, which can then be exchanged for other cryptocurrencies or fiat.
<h2 dir="ltr" id="span-span-myshell-tokenomics-how-shell-is-distributed-span-span">MyShell Tokenomics: How SHELL Is Distributed</h2>
SHELL is the native governance token of MyShell, granting holders access to premium features, creator support, and payment facilitation.
Token Distribution:
<ul>
 <li>Community Incentives: 30%</li>
 <li>Private Sale Investors: 29% (1-year cliff, 3-year unlock period)</li>
 <li>HODLer Airdrop: 5%</li>
 <li>Binance Wallet Airdrop: 1%</li>
</ul>
With one billion tokens in total supply, SHELL is designed to reward active participants and drive long-term engagement in the MyShell ecosystem.
<h2 dir="ltr" id="span-span-binance-listing-what-users-need-to-know-span-span">Binance Listing: What Users Need to Know</h2>
Binance will list SHELL on February 27, 2025, at 13:00 UTC, opening trading against:
<ul>
 <li><a style="text-decoration:none" href="https://bsc.news/post/what-is-bitcoin-how-it-works-mining-digital-gold-guide">BTC (Bitcoin)</a></li>
 <li>USDT (Tether)</li>
 <li>USDC (USD Coin)</li>
 <li>BNB (Binance Coin)</li>
 <li>FDUSD</li>
 <li>TRY (Turkish Lira)</li>
</ul>
The exchange has also applied a “Seed Tag” to SHELL, marking it as a high-risk, early-stage token that requires due diligence before investing.
&nbsp;
Following the listing announcement, SHELL’s price surged over 40%, highlighting strong investor interest in AI and blockchain convergence.
<h2 dir="ltr" id="span-span-binance-s-10th-hodler-airdrop-how-it-works-span-span">Binance’s 10th HODLer Airdrop: How It Works</h2>
Binance’s HODLer Airdrops reward users who hold BNB in Simple Earn or On-Chain Yields. These users will receive free SHELL tokens, distributed based on historical snapshots of their BNB holdings.
SHELL Airdrop Details:
<ul>
 <li>Total Airdrop Allocation: 25 million SHELL (2.5% of total supply)</li>
 <li>Second Airdrop Event: Another 25 million SHELL will be distributed three months after the initial drop.</li>
 <li>Circulating Supply at Listing: 270 million SHELL (27% of total supply)</li>
 <li>Supported Networks: Ethereum (ETH) and Binance Smart Chain (BSC)</li>
</ul>
Binance will distribute SHELL to eligible users at least one hour before trading begins, with full details released 12 hours after listing.
&nbsp;
BNB holders who subscribed their BNB to Binance’s Simple Earn (Flexible/Locked) or On-Chain Yields between February 14-18, 2025, will qualify for SHELL airdrops. Tokens will be credited to users’ Spot Accounts before trading begins.
&nbsp;
<h2 dir="ltr" id="span-span-why-binance-s-myshell-listing-matters-span-span">Why Binance’s MyShell Listing Matters</h2>
1. Strong AI Narrative in Crypto
The intersection of AI and blockchain is gaining momentum, and projects like MyShell provide decentralized alternatives to centralized AI giants.
&nbsp;
2. Growing Demand for AI Tokens
With projects like Fetch.ai (FET) and SingularityNET (AGIX) gaining traction, AI tokens have become a hot sector. Binance listing SHELL reinforces this trend.
&nbsp;
3. BNB Utility Expansion
Binance’s HODLer Airdrop program continues to reward BNB holders, increasing demand for Binance’s native token.

Binance’s 10th Hodler Airdrop Project: What Is MyShell (SHELL)?

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