2024

Partner

Crypto.com has renewed its partnership with Formula 1, extending the collaboration through 2030, marking a continuation of the relationship established in 2021.
Over the course of their partnership, Formula 1 has grown to reach a cumulative TV audience of 1.5 billion and amassed 96 million social media followers, <a href="https://crypto.com/en/company-news/cryptocom-renews-partnership-with-formula-1-to-2030" target="_blank" rel="noopener noreferrer nofollow">according</a> to a company note.&nbsp; Meanwhile, <a href="https://crypto.news/tag/crypto.com/" target="_blank" rel="noopener noreferrer nofollow">Crypto.com</a> has expanded its user base to over 100 million globally, more than ten times its size at the start of the partnership.
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 Formula 1 has today announced that it is extending its relationship with <a href="https://twitter.com/cryptocom?ref_src=twsrc%5Etfw" target="_blank" rel="noopener noreferrer nofollow">@cryptocom</a> through to 2030. For more information read here: <a rel="noopener noreferrer nofollow" href="https://t.co/mAFtsvGQyV" target="_blank">https://t.co/mAFtsvGQyV</a> <a rel="noopener noreferrer nofollow" href="https://t.co/wARdUsedrc" target="_blank">pic.twitter.com/wARdUsedrc</a>— F1 Media (@F1Media) <a href="https://twitter.com/F1Media/status/1869715914876440649?ref_src=twsrc%5Etfw" target="_blank" rel="noopener noreferrer nofollow">December 19, 2024</a>
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The renewed deal emphasizes fan engagement, with Crypto.com planning to roll out exclusive experiences and activations at select Grands Prix.&nbsp;
The brand will also continue its role as the Official Title Partner of the Formula 1 Crypto.com Miami Grand Prix, a position it has held since the event’s debut in 2022.
“Formula 1 was one of our first global sports partnerships and a key driver in elevating Crypto.com to the most recognized crypto brand in the world,” said Steven Kalifowitz, Chief Marketing Officer of Crypto.com.&nbsp;
On Dec. 17, Crypto.com <a rel="noopener noreferrer nofollow" href="https://crypto.news/crypto-com-sponsors-first-golf-tournament-with-crypto-prize/">sponsored</a> the Crypto.com Showdown, a professional golf tournament held in Las Vegas. The event featured top PGA and LIV Golf players competing for a multimillion-dollar prize paid entirely in the platform’s native CRO (<a href="https://crypto.news/price/cronos/" target="_blank" rel="noopener noreferrer nofollow">CRO</a>) cryptocurrency.
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Crypto.com extends Formula 1 partnership through 2030

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