Floki Takes Valhalla to India with Ambitious Marketing Campaign

Targeting Key Locations for Maximum Visibility

Floki’’s marketing strategy revolves around high-visibility locations across Delhi NCR. Over the next four weeks, Valhalla will dominate some of Delhi’s most prestigious commercial and cultural hotspots, with the goal of reaching over 650,000 people daily. 

The campaign is centered around six massive LED screens and a premium static unipole, all strategically placed to maximize exposure. The Floki team has selected specific spots, including Delhi Airport, Connaught Place, and South Delhi Extension, all of which are among the city’s busiest and most influential areas. 

By targeting these prime locations, the campaign aims to draw attention from professionals, tourists, and residents alike.

Key Features of the Campaign

The campaign, designed to create buzz and increase visibility for Valhalla, includes several high-impact features:

• 6 Massive LED Screens: These will showcase 15-second Valhalla advertisements every two minutes in key locations like DLF Cyber City and Connaught Place.

• 1 Static Unipole: A giant billboard that will offer 24/7 brand visibility in high-traffic areas.

• 10 DTC Buses Wrapped with Valhalla Branding: These buses will travel throughout Delhi, promoting the game to commuters.

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DLF Cyber City, a futuristic commercial hub hosting top IT companies, will feature the largest LED display at the entrance of Cyber Hub. This area attracts over 100,000 visitors daily, including professionals and high-net-worth individuals.

Connaught Place, Delhi’s iconic commercial center, will also play a key role in the campaign. Known for its dense foot traffic, this location attracts more than 200,000 daily visitors, many of whom are tourists and business professionals. The campaign also targets commuters on major roadways such as NH-48 and the Outer Ring Road, capturing the attention of over 300,000 daily travelers who work in South, West, and Central Delhi.

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